1. Cost: Bitly offers both free and paid plans, with the free plan having basic features such as link shortening and analytics. In contrast, GoLinks is a paid service with more advanced features like link expiration dates, granular permissions, and organization-wide analytics.

2. Customization: Bitly allows users to customize their shortened links to an extent by adding a custom domain. On the other hand, GoLinks provides more robust customization options, including the ability to create custom aliases for specific URLs, which can be easier to remember and share within an organization.

3. Integration: Bitly provides integration with various third-party tools and platforms for analytics and marketing purposes. In comparison, GoLinks specializes in integrations with internal tools such as Slack, Microsoft Teams, and Google Workspace, making it easier for organizations to incorporate links within their existing workflow.

4. Security: Bitly offers basic link security features such as password protection and link expiration. GoLinks prioritizes security by offering features like single sign-on (SSO) authentication, audit logs, and the ability to restrict access based on user roles, ensuring that sensitive links are securely shared within the organization.

5. Management: Bitly focuses on individual link management, providing insights and analytics for each shortened link. In contrast, GoLinks emphasizes organizational link management, allowing administrators to track, update, and monitor all shared links within the organization to ensure consistency and compliance with internal policies.

6. Collaboration: Bitly offers limited collaboration features, allowing users to share links with others and view basic statistics. GoLinks, however, enables seamless collaboration within teams by providing shared link libraries, real-time editing capabilities, and the ability to leave comments and feedback on specific links, enhancing productivity and communication within the organization.

In Summary, the key differences between Bitly and GoLinks lie in cost, customization, integration, security, management, and collaboration capabilities.