Hootsuite vs Oktopost: What are the differences?

Introduction

Hootsuite and Oktopost are both social media management tools that offer a range of features for businesses and individuals to manage their social media presence. However, there are some key differences between these two platforms.

Key Differences between Hootsuite and Oktopost

1. Pricing: Hootsuite offers a more flexible pricing structure with different plans catering to different needs, starting from free options for individual users to enterprise-level plans. On the other hand, Oktopost has a fixed pricing structure, primarily targeting B2B organizations, with plans tailored towards their specific requirements.

2. Social Media Networks: Hootsuite supports a wider range of social media networks, including Facebook, Twitter, Instagram, LinkedIn, YouTube, and more. Oktopost, on the other hand, focuses mainly on B2B-centric platforms such as LinkedIn, Twitter, Facebook, and Instagram, providing advanced features and integrations specifically for these networks.

3. Lead Generation and Analytics: Oktopost excels in lead generation capabilities, offering advanced tracking and analytics features to help marketers measure the ROI of their social media efforts. Hootsuite, while also providing analytics, focuses more on overall management and monitoring of social media accounts rather than deep lead generation tracking.

4. Compliance and Security: Oktopost places a strong emphasis on data security and compliance, particularly for businesses operating in highly regulated industries. It offers advanced features like social media archiving and user permission controls to ensure compliance with industry regulations. Hootsuite, although it also provides security measures, may not have the same level of customization and compliance options as Oktopost.

5. Employee Advocacy: Hootsuite offers an employee advocacy feature that allows companies to leverage their employees' social media networks to amplify their brand reach. Oktopost, while not providing a dedicated employee advocacy feature, focuses more on integrating with marketing automation platforms to support targeted personalization and lead generation efforts.

6. Content Curation: Hootsuite provides a content curation feature that allows users to discover, curate, and schedule content from relevant sources within the Hootsuite dashboard. Oktopost, however, does not offer a built-in content curation feature, prioritizing integrations with external content discovery tools and platforms for a more comprehensive content strategy.

In summary, while Hootsuite offers a wider range of social media network support, flexible pricing plans, and employee advocacy features, Oktopost focuses more on B2B-centric platforms, advanced lead generation analytics, compliance and security, as well as integrations with marketing automation platforms.