What is Optimizely?
Optimizely is the market leader in digital experience optimization, helping digital leaders and Fortune 100 companies alike optimize their digital products, commerce, and campaigns with a fully featured experimentation platform.
Optimizely is a tool in the A/B Testing Analytics category of a tech stack.
Why developers like Optimizely
Easy to setup, edit variants, & see results
Light weight
Best a/b testing solution
Integration with google analytics