Customer.io Segment #Sendgrid Prior to using customer.io to automate our email campaigns, we had been using a combination of sendgrid and an engineer to manually set up campaigns in Rails. Since we had already been using segment to handle our data for other applications, integrating with customer.io took only a few minutes. Building automated email campaigns to connect and engage with our audience is a simple point and click, rules-based workflow. Importing html for emails from sendgrid to customer.io was a snap and the UX of the drag and drop editor is virtually the same as we had grown accustomed to with #sendgrid. I like that this platform has a powerful segmentation tool, which allows us to use relevant customer data such as website interaction behavior to help us craft personalized campaigns to connect with our users.
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