Since now Jira is offering pretty wide free plans, it can compete with asana at small teams. And they have a significant advantage especially if you're working in agile methodology. Confluence is also a big advantage, and also comes with a free plan, so it's a pretty big thing. But we had also talked about asana and used to work with it before a lot, but we chose to go with Jira, and it's pretty good for now.
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Jira and Confluence are very powerful when it comes to customizations and handling workflows you need. Also, having your docs in the same ecosystem has a good impact.
The only drawback is that it is complex to be customized if you're not familiar with but once you understand it, It will be a great tool.