Alternatives to Google Analytics logo

Alternatives to Google Analytics

Mixpanel, Piwik, Google Tag Manager, Amplitude, and Heap are the most popular alternatives and competitors to Google Analytics.
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What is Google Analytics and what are its top alternatives?

Google Analytics lets you measure your advertising ROI as well as track your Flash, video, and social networking sites and applications.
Google Analytics is a tool in the General Analytics category of a tech stack.

Top Alternatives to Google Analytics

  • Mixpanel

    Mixpanel

    Mixpanel helps companies build better products through data. With our powerful, self-serve product analytics solution, teams can easily analyze how and why people engage, convert, and retain to improve their user experience. ...

  • Piwik

    Piwik

    Matomo (formerly Piwik) is a full-featured PHP MySQL software program that you download and install on your own webserver. At the end of the five-minute installation process, you will be given a JavaScript code. ...

  • Google Tag Manager

    Google Tag Manager

    Tag Manager gives you the ability to add and update your own tags for conversion tracking, site analytics, remarketing, and more. There are nearly endless ways to track user behavior across your sites and apps, and the intuitive design lets you change tags whenever you want. ...

  • Amplitude

    Amplitude

    Amplitude provides scalable mobile analytics that helps companies leverage data to create explosive user growth. Anyone in the company can use Amplitude to pinpoint the most valuable behavioral patterns within hours. ...

  • Heap

    Heap

    Heap automatically captures every user action in your app and lets you measure it all. Clicks, taps, swipes, form submissions, page views, and more. Track events and segment users instantly. No pushing code. No waiting for data to trickle in. ...

  • Segment

    Segment

    Segment is a single hub for customer data. Collect your data in one place, then send it to more than 100 third-party tools, internal systems, or Amazon Redshift with the flip of a switch. ...

  • Tableau

    Tableau

    Tableau can help anyone see and understand their data. Connect to almost any database, drag and drop to create visualizations, and share with a click. ...

  • Pendo

    Pendo

    Use Pendo to create more engaging products. With absolutely no coding, understand everything your customers do in your product and use in-app messages to increase engagement. ...

Google Analytics alternatives & related posts

Mixpanel logo

Mixpanel

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2.4K
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Powerful, self-serve product analytics to help you convert, engage, and retain more users
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PROS OF MIXPANEL
  • 143
    Great visualization ui
  • 107
    Easy integration
  • 76
    Great funnel funcionality
  • 58
    Free
  • 22
    A wide range of tools
  • 15
    Powerful Graph Search
  • 11
    Responsive Customer Support
  • 1
    Nice reporting
CONS OF MIXPANEL
  • 2
    Messaging (notification, email) features are weak
  • 2
    Paid plans can get expensive

related Mixpanel posts

Max Musing
Founder & CEO at BaseDash · | 8 upvotes · 126.8K views

Functionally, Amplitude and Mixpanel are incredibly similar. They both offer almost all the same functionality around tracking and visualizing user actions for analytics. You can track A/B test results in both. We ended up going with Amplitude at BaseDash because it has a more generous free tier for our uses (10 million actions per month, versus Mixpanel's 1000 monthly tracked users).

Segment isn't meant to compete with these tools, but instead acts as an API to send actions to them, and other analytics tools. If you're just sending event data to one of these tools, you probably don't need Segment. If you're using other analytics tools like Google Analytics and FullStory, Segment makes it easy to send events to all your tools at once.

See more
Yasmine de Aranda
Chief Growth Officer at Huddol · | 6 upvotes · 92K views

Hi there, we are a seed-stage startup in the personal development space. I am looking at building the marketing stack tool to have an accurate view of the user experience from acquisition through to adoption and retention for our upcoming React Native Mobile app. We qualify for the startup program of Segment and Mixpanel, which seems like a good option to get rolling and scale for free to learn how our current 60K free members will interact in the new subscription-based platform. I was considering AppsFlyer for attribution, and I am now looking at an affordable yet scalable Mobile Marketing tool vs. building in-house. Braze looks great, so does Leanplum, but the price points are 30K to start, which we can't do. I looked at OneSignal, but it doesn't have user flow visualization. I am now looking into Urban Airship and Iterable. Any advice would be much appreciated!

See more
Piwik logo

Piwik

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The ultimate open source alternative to Google Analytics
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PROS OF PIWIK
  • 35
    It's good to have an alternative to google analytics
  • 27
    Self-hosted
  • 10
    Easy setup
  • 2
    Not blocked by Brave
  • 0
    Great customs
CONS OF PIWIK
  • 2
    Hard to export data

related Piwik posts

Google Tag Manager logo

Google Tag Manager

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Quickly and easily update tags and code snippets on your website or mobile app
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PROS OF GOOGLE TAG MANAGER
    Be the first to leave a pro
    CONS OF GOOGLE TAG MANAGER
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      related Google Tag Manager posts

      Iva Obrovac
      Product Marketing Manager at Martian & Machine · | 6 upvotes · 24.2K views

      Hi,

      This is a question for best practice regarding Segment and Google Tag Manager. I would love to use Segment and GTM together when we need to implement a lot of additional tools, such as Amplitude, Appsfyler, or any other engagement tool since we can send event data without additional SDK implementation, etc.

      So, my question is, if you use Segment and Google Tag Manager, how did you define what you will push through Segment and what will you push through Google Tag Manager? For example, when implementing a Facebook Pixel or any other 3rd party marketing tag?

      From my point of view, implementing marketing pixels should stay in GTM because of the tag/trigger control.

      If you are using Segment and GTM together, I would love to learn more about your best practice.

      Thanks!

      See more
      Amplitude logo

      Amplitude

      702
      506
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      User analytics to fuel explosive user growth
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      PROS OF AMPLITUDE
      • 9
        Great for product managers
      • 7
        Easy setup
      • 6
        Efficient analysis
      • 2
        Free for up to 10M user actions per month
      • 2
        Event streams for individual users
      • 2
        Chart edits get their own URLs
      • 1
        Engagement Matrix is super helpful
      • 1
        Fast
      • 1
        Behavioral cohorts
      • 1
        Great UI
      CONS OF AMPLITUDE
      • 4
        Super expensive once you're past the free plan

      related Amplitude posts

      Max Musing
      Founder & CEO at BaseDash · | 8 upvotes · 126.8K views

      Functionally, Amplitude and Mixpanel are incredibly similar. They both offer almost all the same functionality around tracking and visualizing user actions for analytics. You can track A/B test results in both. We ended up going with Amplitude at BaseDash because it has a more generous free tier for our uses (10 million actions per month, versus Mixpanel's 1000 monthly tracked users).

      Segment isn't meant to compete with these tools, but instead acts as an API to send actions to them, and other analytics tools. If you're just sending event data to one of these tools, you probably don't need Segment. If you're using other analytics tools like Google Analytics and FullStory, Segment makes it easy to send events to all your tools at once.

      See more
      Yonas Beshawred

      Adopting Amplitude was one of the best decisions we've made. We didn't try any of the alternatives- the free tier was really generous so it was easy to justify trying it out (via Segment). We've had Google Analytics since inception, but just for logged out traffic. We knew we'd need some sort of #FunnelAnalysisAnalytics solution, so it came down to just a few solutions.

      We had heard good things about Amplitude from friends and even had a consultant/advisor who was an Amplitude pro from using it as his company, so he kinda convinced us to splurge on the Enterprise tier for the behavioral cohorts alone. Writing the queries they provide via a few clicks in their UI would take days/weeks to craft in SQL. The behavioral cohorts allow us to create a lot of useful retention charts.

      Another really useful feature is kinda minor but kinda not. When you change a saved chart, a new URL gets generated and is visible in your browser (chartURL/edit) and that URL is immediately available to share with your team. It may sound inconsequential, but in practice, it makes it really easy to share and iterate on graphs. Only complaint is that you have to explicitly tag other team members as owners of whatever chart you're creating for them to be able to edit it and save it. I can see why this is the case, but more often than not, the people I'm sharing the chart with are the ones I want to edit it 🤷🏾‍♂️

      The Engagement Matrix feature is also really helpful (once you filter out the noisy events). Charts and dashboards are also great and make it easy for us to focus on the important metrics. We've been using Amplitude in production for about 6 months now. There's a bunch of other features we don't use regularly like Pathfinder, etc that I personally don't fully understand yet but I'm sure we'll start using them eventually.

      Again, haven't tried any of the alternatives like Heap, Mixpanel, or Kissmetrics so can't speak to those, but Amplitude works great for us.

      #analytics analyticsstack

      See more
      Heap logo

      Heap

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      Automatically capture every user action in your app and measure it all
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      PROS OF HEAP
      • 36
        Automatically capture every user action
      • 23
        No code required
      • 21
        Free Plan
      • 14
        Real-time insights
      • 11
        Track custom events
      • 10
        Define user segments
      • 7
        Define active users
      • 2
        Fun to use
      • 2
        Redshift integration
      CONS OF HEAP
        Be the first to leave a con

        related Heap posts

        Shared insights
        on
        HeapHeapPendoPendoMixpanelMixpanel

        Hello, We are a medical technology company looking to integrate an in-app analytics tool. We've evaluated Mixpanel, Pendo, and Heap and are most impressed that Heap will solve our issues. We'd like to be able to determine not only clicks (con of Pendo) but also swipes and other user gestures within our app. Not sold on all three of these, can also look at other tools. We use Cordova, so hoping to find something compatible with that. Any advice?

        Thanks

        See more
        Segment logo

        Segment

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        A single hub to collect, translate and send your data with the flip of a switch.
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        PROS OF SEGMENT
        • 86
          Easy to scale and maintain 3rd party services
        • 49
          One API
        • 39
          Simple
        • 25
          Multiple integrations
        • 19
          Cleanest API
        • 10
          Easy
        • 9
          Free
        • 8
          Mixpanel Integration
        • 7
          Segment SQL
        • 6
          Flexible
        • 4
          Google Analytics Integration
        • 2
          Salesforce Integration
        • 2
          SQL Access
        • 2
          Clean Integration with Application
        • 1
          Own all your tracking data
        • 1
          Quick setup
        • 1
          Clearbit integration
        • 1
          Beautiful UI
        • 1
          Integrates with Apptimize
        • 1
          Escort
        • 1
          Woopra Integration
        CONS OF SEGMENT
        • 2
          Not clear which events/options are integration-specific
        • 1
          Limitations with integration-specific configurations
        • 1
          Client-side events are separated from server-side

        related Segment posts

        Robert Zuber

        Our primary source of monitoring and alerting is Datadog. We’ve got prebuilt dashboards for every scenario and integration with PagerDuty to manage routing any alerts. We’ve definitely scaled past the point where managing dashboards is easy, but we haven’t had time to invest in using features like Anomaly Detection. We’ve started using Honeycomb for some targeted debugging of complex production issues and we are liking what we’ve seen. We capture any unhandled exceptions with Rollbar and, if we realize one will keep happening, we quickly convert the metrics to point back to Datadog, to keep Rollbar as clean as possible.

        We use Segment to consolidate all of our trackers, the most important of which goes to Amplitude to analyze user patterns. However, if we need a more consolidated view, we push all of our data to our own data warehouse running PostgreSQL; this is available for analytics and dashboard creation through Looker.

        See more
        Max Musing
        Founder & CEO at BaseDash · | 8 upvotes · 126.8K views

        Functionally, Amplitude and Mixpanel are incredibly similar. They both offer almost all the same functionality around tracking and visualizing user actions for analytics. You can track A/B test results in both. We ended up going with Amplitude at BaseDash because it has a more generous free tier for our uses (10 million actions per month, versus Mixpanel's 1000 monthly tracked users).

        Segment isn't meant to compete with these tools, but instead acts as an API to send actions to them, and other analytics tools. If you're just sending event data to one of these tools, you probably don't need Segment. If you're using other analytics tools like Google Analytics and FullStory, Segment makes it easy to send events to all your tools at once.

        See more
        Tableau logo

        Tableau

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        953
        4
        Tableau helps people see and understand data.
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        PROS OF TABLEAU
        • 3
          Capable of visualising billions of rows
        • 1
          Responsive
        CONS OF TABLEAU
          Be the first to leave a con

          related Tableau posts

          Looking for the best analytics software for a medium-large-sized firm. We currently use a Microsoft SQL Server database that is analyzed in Tableau desktop/published to Tableau online for users to access dashboards. Is it worth the cost savings/time to switch over to using SSRS or Power BI? Does anyone have experience migrating from Tableau to SSRS /or Power BI? Our other option is to consider using Tableau on-premises instead of online. Using custom SQL with over 3 million rows really decreases performances and results in processing times that greatly exceed our typical experience. Thanks.

          See more
          Pendo logo

          Pendo

          77
          112
          0
          Understand and Guide Your Users
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          + 1
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          PROS OF PENDO
            Be the first to leave a pro
            CONS OF PENDO
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              related Pendo posts

              Shared insights
              on
              HeapHeapPendoPendoMixpanelMixpanel

              Hello, We are a medical technology company looking to integrate an in-app analytics tool. We've evaluated Mixpanel, Pendo, and Heap and are most impressed that Heap will solve our issues. We'd like to be able to determine not only clicks (con of Pendo) but also swipes and other user gestures within our app. Not sold on all three of these, can also look at other tools. We use Cordova, so hoping to find something compatible with that. Any advice?

              Thanks

              See more