What is Google Analytics and what are its top alternatives?
Google Analytics alternatives & related posts
related Mixpanel posts
I've always been passionate about knowing more about how #UX the products that I'm building and have used a bunch of session replay tools in the past, tools like Crazy Egg Hotjar Mixpanel but i am developing affinity for FullStory. I find searching for events to be effective and fast. i live the ability to see when users are frustrated and also skip inactivity, it's pretty intuitive.
I also feel that the creating funnels could be improved (like Mixpanel ) and also give recommendations about using your data tier more efficiently.
We needed something to send our user events to. With Segment it's super easy to get started and now we can change to whatever data destination we want. Currently Mixpanel, but now the product team can change that, without any source code change!
related Amplitude posts
Adopting Amplitude was one of the best decisions we've made. We didn't try any of the alternatives- the free tier was really generous so it was easy to justify trying it out (via Segment). We've had Google Analytics since inception, but just for logged out traffic. We knew we'd need some sort of #FunnelAnalysisAnalytics solution, so it came down to just a few solutions.
We had heard good things about Amplitude from friends and even had a consultant/advisor who was an Amplitude pro from using it as his company, so he kinda convinced us to splurge on the Enterprise tier for the behavioral cohorts alone. Writing the queries they provide via a few clicks in their UI would take days/weeks to craft in SQL. The behavioral cohorts allow us to create a lot of useful retention charts.
Another really useful feature is kinda minor but kinda not. When you change a saved chart, a new URL gets generated and is visible in your browser (chartURL/edit) and that URL is immediately available to share with your team. It may sound inconsequential, but in practice, it makes it really easy to share and iterate on graphs. Only complaint is that you have to explicitly tag other team members as owners of whatever chart you're creating for them to be able to edit it and save it. I can see why this is the case, but more often than not, the people I'm sharing the chart with are the ones I want to edit it 🤷🏾♂️
The Engagement Matrix feature is also really helpful (once you filter out the noisy events). Charts and dashboards are also great and make it easy for us to focus on the important metrics. We've been using Amplitude in production for about 6 months now. There's a bunch of other features we don't use regularly like Pathfinder, etc that I personally don't fully understand yet but I'm sure we'll start using them eventually.
Again, haven't tried any of the alternatives like Heap, Mixpanel, or Kissmetrics so can't speak to those, but Amplitude works great for us.
related Firebase posts
Fontumi focuses on the development of telecommunications solutions. We have opted for technologies that allow agile development and great scalability.
Firebase and Node.js + FeathersJS are technologies that we have used on the server side. Vue.js is our main framework for clients.
Our latest products launched have been focused on the integration of AI systems for enriched conversations. Google Compute Engine , along with Dialogflow and Cloud Firestore have been important tools for this work.
Git + GitHub + Visual Studio Code is a killer stack.
In #Aliadoc, we're exploring the crowdfunding option to get traction before launch. We are building a SaaS platform for website design customization.
For the Admin UI and website editor we use React and we're currently transitioning from a Create React App setup to a custom one because our needs have become more specific. We use CloudFlare as much as possible, it's a great service.
For routing dynamic resources and proxy tasks to feed websites to the editor we leverage CloudFlare Workers for improved responsiveness. We use Firebase for our hosting needs and user authentication while also using several Cloud Functions for Firebase to interact with other services along with Google App Engine and Google Cloud Storage, but also the Real Time Database is on the radar for collaborative website editing.
We generally hate configuration but honestly because of the stage of our project we lack resources for doing heavy sysops work. So we are basically just relying on Serverless technologies as much as we can to do all server side processing.
Visual Studio Code definitively makes programming a much easier and enjoyable task, we just love it. We combine it with Bitbucket for our source code control needs.