Alternatives to Google Analytics logo

Alternatives to Google Analytics

Mixpanel, Piwik, Google Tag Manager, Amplitude, and Heap are the most popular alternatives and competitors to Google Analytics.
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What is Google Analytics and what are its top alternatives?

Google Analytics lets you measure your advertising ROI as well as track your Flash, video, and social networking sites and applications.
Google Analytics is a tool in the General Analytics category of a tech stack.

Top Alternatives to Google Analytics

Google Analytics alternatives & related posts

Mixpanel logo

Mixpanel

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Actions speak louder than page views
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related Mixpanel posts

Sumit Seth
Sumit Seth
CTO at Stackshare · | 3 upvotes · 75.9K views

I've always been passionate about knowing more about how #UX the products that I'm building and have used a bunch of session replay tools in the past, tools like Crazy Egg Hotjar Mixpanel but i am developing affinity for FullStory. I find searching for events to be effective and fast. i live the ability to see when users are frustrated and also skip inactivity, it's pretty intuitive.

I also feel that the creating funnels could be improved (like Mixpanel ) and also give recommendations about using your data tier more efficiently.

#StackDecisionsLaunch

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Matthias Posch
Matthias Posch
Making YouTube work for business. · | 2 upvotes · 44.7K views
Shared insights
on
SegmentSegmentMixpanelMixpanel
at

We needed something to send our user events to. With Segment it's super easy to get started and now we can change to whatever data destination we want. Currently Mixpanel, but now the product team can change that, without any source code change!

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Piwik logo

Piwik

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The ultimate open source alternative to Google Analytics
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Google Tag Manager logo

Google Tag Manager

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Quickly and easily update tags and code snippets on your website or mobile app
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PROS OF GOOGLE TAG MANAGER
    No pros available
    CONS OF GOOGLE TAG MANAGER
      No cons available

      related Amplitude posts

      Yonas Beshawred
      Yonas Beshawred
      CEO at StackShare · | 5 upvotes · 282.1K views

      Adopting Amplitude was one of the best decisions we've made. We didn't try any of the alternatives- the free tier was really generous so it was easy to justify trying it out (via Segment). We've had Google Analytics since inception, but just for logged out traffic. We knew we'd need some sort of #FunnelAnalysisAnalytics solution, so it came down to just a few solutions.

      We had heard good things about Amplitude from friends and even had a consultant/advisor who was an Amplitude pro from using it as his company, so he kinda convinced us to splurge on the Enterprise tier for the behavioral cohorts alone. Writing the queries they provide via a few clicks in their UI would take days/weeks to craft in SQL. The behavioral cohorts allow us to create a lot of useful retention charts.

      Another really useful feature is kinda minor but kinda not. When you change a saved chart, a new URL gets generated and is visible in your browser (chartURL/edit) and that URL is immediately available to share with your team. It may sound inconsequential, but in practice, it makes it really easy to share and iterate on graphs. Only complaint is that you have to explicitly tag other team members as owners of whatever chart you're creating for them to be able to edit it and save it. I can see why this is the case, but more often than not, the people I'm sharing the chart with are the ones I want to edit it 🤷🏾‍♂️

      The Engagement Matrix feature is also really helpful (once you filter out the noisy events). Charts and dashboards are also great and make it easy for us to focus on the important metrics. We've been using Amplitude in production for about 6 months now. There's a bunch of other features we don't use regularly like Pathfinder, etc that I personally don't fully understand yet but I'm sure we'll start using them eventually.

      Again, haven't tried any of the alternatives like Heap, Mixpanel, or Kissmetrics so can't speak to those, but Amplitude works great for us.

      #analytics analyticsstack

      See more
      Heap logo

      Heap

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      Automatically capture every user action in your app and measure it all
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      related Segment posts

      Robert Zuber
      Robert Zuber
      CTO at CircleCI · | 8 upvotes · 550.7K views

      Our primary source of monitoring and alerting is Datadog. We’ve got prebuilt dashboards for every scenario and integration with PagerDuty to manage routing any alerts. We’ve definitely scaled past the point where managing dashboards is easy, but we haven’t had time to invest in using features like Anomaly Detection. We’ve started using Honeycomb for some targeted debugging of complex production issues and we are liking what we’ve seen. We capture any unhandled exceptions with Rollbar and, if we realize one will keep happening, we quickly convert the metrics to point back to Datadog, to keep Rollbar as clean as possible.

      We use Segment to consolidate all of our trackers, the most important of which goes to Amplitude to analyze user patterns. However, if we need a more consolidated view, we push all of our data to our own data warehouse running PostgreSQL; this is available for analytics and dashboard creation through Looker.

      See more
      Yonas Beshawred
      Yonas Beshawred
      CEO at StackShare · | 5 upvotes · 282.1K views

      Adopting Amplitude was one of the best decisions we've made. We didn't try any of the alternatives- the free tier was really generous so it was easy to justify trying it out (via Segment). We've had Google Analytics since inception, but just for logged out traffic. We knew we'd need some sort of #FunnelAnalysisAnalytics solution, so it came down to just a few solutions.

      We had heard good things about Amplitude from friends and even had a consultant/advisor who was an Amplitude pro from using it as his company, so he kinda convinced us to splurge on the Enterprise tier for the behavioral cohorts alone. Writing the queries they provide via a few clicks in their UI would take days/weeks to craft in SQL. The behavioral cohorts allow us to create a lot of useful retention charts.

      Another really useful feature is kinda minor but kinda not. When you change a saved chart, a new URL gets generated and is visible in your browser (chartURL/edit) and that URL is immediately available to share with your team. It may sound inconsequential, but in practice, it makes it really easy to share and iterate on graphs. Only complaint is that you have to explicitly tag other team members as owners of whatever chart you're creating for them to be able to edit it and save it. I can see why this is the case, but more often than not, the people I'm sharing the chart with are the ones I want to edit it 🤷🏾‍♂️

      The Engagement Matrix feature is also really helpful (once you filter out the noisy events). Charts and dashboards are also great and make it easy for us to focus on the important metrics. We've been using Amplitude in production for about 6 months now. There's a bunch of other features we don't use regularly like Pathfinder, etc that I personally don't fully understand yet but I'm sure we'll start using them eventually.

      Again, haven't tried any of the alternatives like Heap, Mixpanel, or Kissmetrics so can't speak to those, but Amplitude works great for us.

      #analytics analyticsstack

      See more
      Tableau logo

      Tableau

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      Tableau helps people see and understand data.
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      PROS OF TABLEAU
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        CONS OF TABLEAU
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          Pendo logo

          Pendo

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          Understand and Guide Your Users
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          PROS OF PENDO
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            CONS OF PENDO
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