We're looking for a Monitoring and Logging tool. It has to support AWS (mostly 100% serverless, Lambdas, SNS, SQS, API GW, CloudFront, Autora, etc.), as well as Azure and GCP (for now mostly used as pure IaaS, with a lot of cognitive services, and mostly managed DB). Hopefully, something not as expensive as Datadog or New relic, as our SRE team could support the tool inhouse. At the moment, we primarily use CloudWatch for AWS and Pandora for most on-prem.
I worked with Datadog at least one year and my position is that commercial tools like Datadog are the best option to consolidate and analyze your metrics. Obviously, if you can't pay the tool, the best free options are the mix of Prometheus with their Alert Manager and Grafana to visualize (that are complementary not substitutable). But I think that no use a good tool it's finally more expensive that use a not really good implementation of free tools and you will pay also to maintain its.
this is quite affordable and provides what you seem to be looking for. you can see a whole thing about the APM space here https://www.apmexperts.com/observability/ranking-the-observability-offerings/
