By
Segment
SegmentPersonas
AnalyticsWhat is Personas?
Personas is a new product built on the Segment platform. With Personas, you can take the context from every past customer conversation with you to the next.
Personas is a tool in the Analytics category of a tech stack.
Key Features
Identity Resolution - Unify user history across devices and channels into one comprehensive profileTrait and Audience Building - Synthesize raw data into traits, audiences, and predictions for each customerActivation - Use these enrichments to personalize marketing campaigns and in-app experiences
Personas Pros & Cons
Pros of Personas
No pros listed yet.
Cons of Personas
No cons listed yet.
Personas Alternatives & Comparisons
What are some alternatives to Personas?
Google Analytics
Google Analytics lets you measure your advertising ROI as well as track your Flash, video, and social networking sites and applications.
Google Tag Manager
Tag Manager gives you the ability to add and update your own tags for conversion tracking, site analytics, remarketing, and more. There are nearly endless ways to track user behavior across your sites and apps, and the intuitive design lets you change tags whenever you want.
Optimizely
Optimizely is the market leader in digital experience optimization, helping digital leaders and Fortune 100 companies alike optimize their digital products, commerce, and campaigns with a fully featured experimentation platform.
