Customer data infrastructure
Personas integrates with
Why people like Personas
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Personas is a new product built on the Segment platform. With Personas, you can take the context from every past customer conversation with you to the next.

Personas's Features
  • Identity Resolution - Unify user history across devices and channels into one comprehensive profile
  • Trait and Audience Building - Synthesize raw data into traits, audiences, and predictions for each customer
  • Activation - Use these enrichments to personalize marketing campaigns and in-app experiences


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