What is Personas?
Personas is a new product built on the Segment platform. With Personas, you can take the context from every past customer conversation with you to the next.
Personas is a tool in the Customer Analytics category of a tech stack.
Who uses Personas?
13 developers on StackShare have stated that they use Personas.
Why developers like Personas?
Here’s a list of reasons why companies and developers use Personas
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- Identity Resolution - Unify user history across devices and channels into one comprehensive profile
- Trait and Audience Building - Synthesize raw data into traits, audiences, and predictions for each customer
- Activation - Use these enrichments to personalize marketing campaigns and in-app experiences
Personas Alternatives & Comparisons
What are some alternatives to Personas?
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Woopra unites customer data from your company's web, mobile, email automation, product, and more, to build a single, complete profile for each user. This is the foundation for creating better customer experiences through optimization.
Sherlock uses Segment data to give product teams visibility into users who are most engaged with their app. Dig deep and get essential details for each one of your users. Understand how they are using your product, how often and when. Essential insights for any product makers.
It enables all businesses to track anything and everything on their web or mobile application on the cloud, and conduct sophisticated analysis such as segmentation, funnel analysis and cohort analysis with just a few clicks in a web browser.
It is an open-source analytics plugin for WordPress that does not use any external services and respects your visitors’ privacy. Stats will be collected right away after you install and activate the plugin.
SendGrid Email Analytics by Keen IO
SendGrid Email Analytics by Keen IO is the fastest way to analyze the performance of your email campaigns and take action. Compare campaigns and tests and download a list of users who performed any action. Use downloaded lists to keep your lists clean and drive up email performance with better campaigns.