Customer data infrastructure

What is Personas?

Personas is a new product built on the Segment platform. With Personas, you can take the context from every past customer conversation with you to the next.

Personas is a tool in the Customer Analytics category of a tech stack.

Personas integrates with

Why people like Personas

Here’s a list of reasons why companies and developers use Personas.



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Personas's Features

  • Identity Resolution - Unify user history across devices and channels into one comprehensive profile
  • Trait and Audience Building - Synthesize raw data into traits, audiences, and predictions for each customer
  • Activation - Use these enrichments to personalize marketing campaigns and in-app experiences

Personas's alternatives

  • Woopra - Real-time customer analytics that delivers a comprehensive view of the customer to help you create better experiences
  • Sherlock - The easiest way to understand your product’s user engagement. Set up in less than 10 minutes.
  • trak.io - Track, analyse & improve the important KPI's
  • SendGrid Email Analytics by Keen IO - Detailed email reporting

See all alternatives to Personas


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