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What is Personas?

Personas is a new product built on the Segment platform. With Personas, you can take the context from every past customer conversation with you to the next.
Personas is a tool in the Customer Analytics category of a tech stack.

Who uses Personas?

13 developers on StackShare have stated that they use Personas.

Personas Integrations

Why developers like Personas?

Here’s a list of reasons why companies and developers use Personas
Top Reasons
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Personas's Features

  • Identity Resolution - Unify user history across devices and channels into one comprehensive profile
  • Trait and Audience Building - Synthesize raw data into traits, audiences, and predictions for each customer
  • Activation - Use these enrichments to personalize marketing campaigns and in-app experiences

Personas Alternatives & Comparisons

What are some alternatives to Personas?
Woopra unites customer data from your company's web, mobile, email automation, product, and more, to build a single, complete profile for each user. This is the foundation for creating better customer experiences through optimization.
Sherlock uses Segment data to give product teams visibility into users who are most engaged with their app. Dig deep and get essential details for each one of your users. Understand how they are using your product, how often and when. Essential insights for any product makers.
Learn more about your customers with individual visitor timelines and metrics that are customised to your web or mobile app.
SendGrid Email Analytics by Keen IO
SendGrid Email Analytics by Keen IO is the fastest way to analyze the performance of your email campaigns and take action. Compare campaigns and tests and download a list of users who performed any action. Use downloaded lists to keep your lists clean and drive up email performance with better campaigns.

Personas's Followers
17 developers follow Personas to keep up with related blogs and decisions.
Christine Moldovan
Geoffrey Keating
Gary Stafford
Robert Moore
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Patrick Ezell