I cannot say enough good things about Hull. It's such an awesome platform that really enables you to do what seems like magic pretty quickly.

The ability to ingest, deduplicate, unify, and synchronize data across so many platforms is so easily done with this tool.

ANYTHING with an API can send data into Hull and be processed using their Processor app.

Goodbye customer data siloes, hello event-driven marketing and hyper-segmentation.

Really an amazing tool that I believe will be in many more organizations in the future. I feel lucky to have been able to familiarize myself with such an innovative tool in such an emerging industry.

Though a little expensive, if you have a good developer and marketing team, you'll see your ROI in no time at all.

More importantly, you'll have rich customer profiles that you would have never known were possible to create before.

Enjoy.