Amazon Pinpoint vs Google Analytics

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Amazon Pinpoint
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Amazon Pinpoint vs Google Analytics: What are the differences?

What is Amazon Pinpoint? Targeted Push Notifications for Mobile Apps. Amazon Pinpoint makes it easy to run targeted campaigns to drive user engagement in mobile apps. Amazon Pinpoint helps you understand user behavior, define which users to target, determine which messages to send, schedule the best time to deliver the messages, and then track the results of your campaign.

What is Google Analytics? Enterprise-class web analytics. Google Analytics lets you measure your advertising ROI as well as track your Flash, video, and social networking sites and applications.

Amazon Pinpoint belongs to "Mobile Push Messaging" category of the tech stack, while Google Analytics can be primarily classified under "General Analytics".

Some of the features offered by Amazon Pinpoint are:

  • Understand User Behavior
  • Create Targeted Campaigns
  • Measure Results

On the other hand, Google Analytics provides the following key features:

  • Analysis Tools- Google Analytics is built on a powerful, easy to use, reporting platform, so you can decide what data you want to view and customize your reports, with just a few clicks.
  • Content Analytics- Content reports help you understand which parts of your website are performing well, which pages are most popular so you can create a better experience for your customers.
  • Social Analytics- The web is a social place and Google Analytics measures success of your social media programs. You can analyze how visitors interact with sharing features on your site (like the Google +1 button) and engage with your content across social platforms.

According to the StackShare community, Google Analytics has a broader approval, being mentioned in 15339 company stacks & 2445 developers stacks; compared to Amazon Pinpoint, which is listed in 3 company stacks and 3 developer stacks.

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What is Amazon Pinpoint?

Amazon Pinpoint makes it easy to run targeted campaigns to drive user engagement in mobile apps. Amazon Pinpoint helps you understand user behavior, define which users to target, determine which messages to send, schedule the best time to deliver the messages, and then track the results of your campaign.

What is Google Analytics?

Google Analytics lets you measure your advertising ROI as well as track your Flash, video, and social networking sites and applications.
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      What are some alternatives to Amazon Pinpoint and Google Analytics?
      Twilio
      Twilio offers developers a powerful API for phone services to make and receive phone calls, and send and receive text messages. Their product allows programmers to more easily integrate various communication methods into their software and programs.
      Firebase
      Firebase is a cloud service designed to power real-time, collaborative applications. Simply add the Firebase library to your application to gain access to a shared data structure; any changes you make to that data are automatically synchronized with the Firebase cloud and with other clients within milliseconds.
      Mailchimp
      MailChimp helps you design email newsletters, share them on social networks, integrate with services you already use, and track your results. It's like your own personal publishing platform.
      SparkPost
      SparkPost is the world’s #1 email delivery provider. We empower companies with actionable, real-time data to send relevant email to their customers which increases engagement and both top and bottom line revenue.
      Amazon SNS
      Amazon Simple Notification Service makes it simple and cost-effective to push to mobile devices such as iPhone, iPad, Android, Kindle Fire, and internet connected smart devices, as well as pushing to other distributed services. Besides pushing cloud notifications directly to mobile devices, SNS can also deliver notifications by SMS text message or email, to Simple Queue Service (SQS) queues, or to any HTTP endpoint.
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      Decisions about Amazon Pinpoint and Google Analytics
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      Reviews of Amazon Pinpoint and Google Analytics
      Avatar of IanEdington
      Business Analyst
      Review ofGoogle AnalyticsGoogle Analytics

      Google is an amazing free tool and is extremely customizable. I use it for A/B testing (using google content experiment), Lean Analytics (measuring goals based on events), and it's new asynchronous JS has made a lot of tracking easier.

      However it takes a lot more configuration to set up cohort studies and user based analytics than other analytics platforms. It is possible to do however: http://analytics.blogspot.ca/2013/03/get-useful-insights-easier-automate.html

      If you need something free this is definitely your best option.

      How developers use Amazon Pinpoint and Google Analytics
      Avatar of Lawrence Cheuk
      Lawrence Cheuk uses Google AnalyticsGoogle Analytics

      I mainly use it to trace how many user using it before my site get monetized, at the age before smartphone and we only have web site, now I look at the profit rather than web page visited. As web page is not the single interface now. Android, iOS, Web. Wasting time to set up one by one. so I just simply look at revenue.

      Avatar of shridhardalavi
      shridhardalavi uses Google AnalyticsGoogle Analytics

      Google Analytics is a freemium web analytics service offered by Google that tracks and reports website traffic. Google Analytics not only lets you measure sales and conversions, but also gives you fresh insights into how visitors use your site, how they arrived on your site, and how you can keep them coming back.

      Avatar of Tim Lucas
      Tim Lucas uses Google AnalyticsGoogle Analytics

      Google Analytic is setup with user id tracking, allowing to view traffic for logged in users only, as well as custom events based on video watching and conversion goals for purchases. The Google’s autotrack plugin provides additional tracking of click events.

      Avatar of datapile
      datapile uses Google AnalyticsGoogle Analytics

      We installed Google Analytics. Can we haz data science now? We ares teh bestest analytics gurus evar!

      Nothing easier than one line of JavaScript to let Google know anything and everything about your website in exchange for some pretty dashboards and reports.

      Avatar of osu! Ripple
      osu! Ripple uses Google AnalyticsGoogle Analytics

      We use Google Analytics to see in which countries we're having most success, and in which demographics. We offer users the possibility to opt out of Google Analytics by setting the Do Not Track feature in their browser, because we want to respect user privacy.

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