Amazon Pinpoint vs Google Analytics

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Amazon Pinpoint

61
292
+ 1
13
Google Analytics

117.9K
41.4K
+ 1
5K
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Amazon Pinpoint vs Google Analytics: What are the differences?

What is Amazon Pinpoint? Targeted Push Notifications for Mobile Apps. Amazon Pinpoint makes it easy to run targeted campaigns to drive user engagement in mobile apps. Amazon Pinpoint helps you understand user behavior, define which users to target, determine which messages to send, schedule the best time to deliver the messages, and then track the results of your campaign.

What is Google Analytics? Enterprise-class web analytics. Google Analytics lets you measure your advertising ROI as well as track your Flash, video, and social networking sites and applications.

Amazon Pinpoint belongs to "Mobile Push Messaging" category of the tech stack, while Google Analytics can be primarily classified under "General Analytics".

Some of the features offered by Amazon Pinpoint are:

  • Understand User Behavior
  • Create Targeted Campaigns
  • Measure Results

On the other hand, Google Analytics provides the following key features:

  • Analysis Tools- Google Analytics is built on a powerful, easy to use, reporting platform, so you can decide what data you want to view and customize your reports, with just a few clicks.
  • Content Analytics- Content reports help you understand which parts of your website are performing well, which pages are most popular so you can create a better experience for your customers.
  • Social Analytics- The web is a social place and Google Analytics measures success of your social media programs. You can analyze how visitors interact with sharing features on your site (like the Google +1 button) and engage with your content across social platforms.

According to the StackShare community, Google Analytics has a broader approval, being mentioned in 15339 company stacks & 2445 developers stacks; compared to Amazon Pinpoint, which is listed in 3 company stacks and 3 developer stacks.

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Pros of Amazon Pinpoint
Pros of Google Analytics
  • 13
    Transactional Messages
  • 1.5K
    Free
  • 924
    Easy setup
  • 887
    Data visualization
  • 696
    Real-time stats
  • 402
    Comprehensive feature set
  • 180
    Goals tracking
  • 154
    Powerful funnel conversion reporting
  • 137
    Customizable reports
  • 83
    Custom events try
  • 53
    Elastic api
  • 13
    Updated regulary
  • 8
    Interactive Documentation
  • 3
    Google play
  • 2
    Advanced ecommerce
  • 2
    Industry Standard
  • 2
    Walkman music video playlist
  • 1
    Medium / Channel data split
  • 1
    Financial Management Challenges -2015h
  • 1
    Lifesaver
  • 1
    Easy to integrate

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Cons of Amazon Pinpoint
Cons of Google Analytics
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    • 9
      Confusing UX/UI
    • 6
      Super complex
    • 5
      Very hard to build out funnels
    • 3
      Poor web performance metrics
    • 2
      Very easy to confuse the user of the analytics
    • 2
      Time spent on page isn't accurate out of the box

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    What companies use Amazon Pinpoint?
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    What tools integrate with Amazon Pinpoint?
    What tools integrate with Google Analytics?

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    What are some alternatives to Amazon Pinpoint and Google Analytics?
    Twilio
    Twilio offers developers a powerful API for phone services to make and receive phone calls, and send and receive text messages. Their product allows programmers to more easily integrate various communication methods into their software and programs.
    Firebase
    Firebase is a cloud service designed to power real-time, collaborative applications. Simply add the Firebase library to your application to gain access to a shared data structure; any changes you make to that data are automatically synchronized with the Firebase cloud and with other clients within milliseconds.
    Mailchimp
    MailChimp helps you design email newsletters, share them on social networks, integrate with services you already use, and track your results. It's like your own personal publishing platform.
    Amazon SNS
    Amazon Simple Notification Service makes it simple and cost-effective to push to mobile devices such as iPhone, iPad, Android, Kindle Fire, and internet connected smart devices, as well as pushing to other distributed services. Besides pushing cloud notifications directly to mobile devices, SNS can also deliver notifications by SMS text message or email, to Simple Queue Service (SQS) queues, or to any HTTP endpoint.
    SparkPost
    SparkPost is the world’s #1 email delivery provider. We empower companies with actionable, real-time data to send relevant email to their customers which increases engagement and both top and bottom line revenue.
    See all alternatives