Apptimize vs LaunchDarkly

Need advice about which tool to choose?Ask the StackShare community!


+ 1

+ 1
Add tool

Apptimize vs LaunchDarkly: What are the differences?


Apptimize and LaunchDarkly are both popular feature flagging and A/B testing tools used by developers and product teams. However, there are some key differences between them that make each tool suitable for different use cases. Let's explore these differences in more detail.

  1. Integration and Implementation: Apptimize requires the inclusion of its SDK into the application's codebase to enable feature flagging and A/B testing capabilities. On the other hand, LaunchDarkly provides SDKs for a wide range of languages and platforms, making it easier to integrate and implement in various environments.

  2. Feature Flagging Approach: Apptimize focuses on traditional feature flagging, where flags are set at the application level and have a binary state (on/off). On the contrary, LaunchDarkly allows for more fine-grained feature management with its targeting and rollout rules. This allows for more control over who sees certain features and enables gradual rollouts or A/B testing with user segments.

  3. Feature Management and UI: Apptimize offers a simpler feature management interface with basic options for creating, managing, and monitoring features. LaunchDarkly provides a more advanced and feature-rich user interface, allowing users to organize and manage their features effectively. It also provides analytics and visualization tools to track and analyze feature performance.

  4. Real-time Feature Flag Updates: Apptimize requires the app to be restarted or reinstalled by users to reflect any changes in feature flags, as the flags are bundled with the app binary. In contrast, LaunchDarkly allows for real-time feature flag updates, where changes can be made on the server-side without requiring app redeploys, providing more flexibility and quicker iterations.

  5. Developer Experience: Apptimize primarily targets mobile app development and provides a range of tools and features tailored for native app development. LaunchDarkly, on the other hand, caters to a wider audience, including web, mobile, and backend developers, offering more flexibility in terms of platform compatibility and integration possibilities.

  6. Pricing and Plans: Apptimize offers pricing based on a custom quote model, making it suitable for larger enterprises with specific requirements. LaunchDarkly provides a tiered pricing model, scalable for different team sizes and requirements, with options for startups, small businesses, and enterprise organizations.

In summary, the key differences between Apptimize and LaunchDarkly lie in their integration process, feature flagging approaches, UI capabilities, real-time updates, target audience, and pricing models. Consider your specific needs, team structure, and development environment to choose the most suitable tool for your project.

Get Advice from developers at your company using StackShare Enterprise. Sign up for StackShare Enterprise.
Learn More
Pros of Apptimize
Pros of LaunchDarkly
    Be the first to leave a pro
    • 6
      Easy to use UI

    Sign up to add or upvote prosMake informed product decisions

    What is Apptimize?

    A/B testing & feature release management for mobile product teams. Know what works before a full release. Test and refine everything in your app. Reduce dependence on developers; accelerate development cycles. Get insights from your users.

    What is LaunchDarkly?

    Serving over 200 billion feature flags daily to help software teams build better software, faster. LaunchDarkly helps eliminate risk for developers and operations teams from the software development cycle.

    Need advice about which tool to choose?Ask the StackShare community!

    What companies use Apptimize?
    What companies use LaunchDarkly?
    See which teams inside your own company are using Apptimize or LaunchDarkly.
    Sign up for StackShare EnterpriseLearn More

    Sign up to get full access to all the companiesMake informed product decisions

    What tools integrate with Apptimize?
    What tools integrate with LaunchDarkly?

    Sign up to get full access to all the tool integrationsMake informed product decisions

    Blog Posts

    Mar 18 2020 at 9:12AM


    Nov 4 2019 at 11:39AM


    What are some alternatives to Apptimize and LaunchDarkly?
    Optimizely is the market leader in digital experience optimization, helping digital leaders and Fortune 100 companies alike optimize their digital products, commerce, and campaigns with a fully featured experimentation platform.
    Taplytics is a mobile A/B testing service for native apps. By integrating our small SDK in you app, you can run experiments and deploy them to your users without requiring an App Store Update
    It is a mobile engagement platform that helps forward-looking brands like Grab, Tinder, and Tesco meet the real-time needs of their customers.
    Mixpanel helps companies build better products through data. With our powerful, self-serve product analytics solution, teams can easily analyze how and why people engage, convert, and retain to improve their user experience.
    JavaScript is most known as the scripting language for Web pages, but used in many non-browser environments as well such as node.js or Apache CouchDB. It is a prototype-based, multi-paradigm scripting language that is dynamic,and supports object-oriented, imperative, and functional programming styles.
    See all alternatives