ConvertKit vs SendinBlue: What are the differences?

Introduction ConvertKit and SendinBlue are both popular email marketing platforms that offer a range of features and tools for businesses and individuals to manage and automate their email marketing campaigns. While there are similarities between the two platforms, there are also key differences that set them apart.

1. User Interface: ConvertKit has a clean and user-friendly interface that focuses on simplicity and ease of use. It is designed to make it easy for content creators and bloggers to build and manage their email lists. On the other hand, SendinBlue offers a more comprehensive and advanced user interface with a wide range of features and options, making it suitable for businesses of all sizes.

2. Automation Capabilities: ConvertKit is known for its powerful automation capabilities, allowing users to create complex email workflows and sequences. It offers features like tagging and segmenting subscribers based on their behavior and actions. SendinBlue also provides automation features, but it may not have the same level of flexibility and customization options as ConvertKit.

3. Email Templates and Design: While both platforms offer a variety of email templates, ConvertKit focuses more on simplicity and text-based emails, as it is primarily targeted towards content creators and bloggers. SendinBlue, on the other hand, provides a wider range of templates with more design options, making it more suitable for businesses with different branding requirements and design preferences.

4. Deliverability: Deliverability is a crucial aspect of email marketing. ConvertKit has a strong reputation for high deliverability rates, ensuring that your emails reach the inbox of your subscribers. SendinBlue also offers good deliverability rates, but it may vary depending on the quality of your email list and the content of your emails.

5. Pricing Structure: When it comes to pricing, ConvertKit follows a subscriber-based pricing model, where the cost of the platform increases as your subscriber list grows. On the other hand, SendinBlue offers a more flexible pricing structure, with options based on the number of email sends per month or the number of subscribers, allowing businesses to choose a plan that best suits their needs and budget.

6. Additional Features: While both platforms offer similar core email marketing features, SendinBlue goes beyond email marketing and provides additional features like SMS marketing, live chat, and transactional emails. These additional features can be beneficial for businesses looking for a more comprehensive marketing toolset. ConvertKit, on the other hand, primarily focuses on email marketing automation and does not offer these additional features.

In summary, ConvertKit and SendinBlue both offer reliable email marketing solutions with their own unique features and strengths. ConvertKit is best suited for content creators and bloggers with its user-friendly interface and automation capabilities, while SendinBlue provides a more extensive range of features and options, making it suitable for businesses of all sizes.