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Facebook Analytics vs Facebook Pixel

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Facebook Pixel
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Facebook Analytics vs Facebook Pixel: What are the differences?

What is Facebook Analytics? Measure behavior across your owned channels and discover valuable insights. Get a deeper understanding of where and how people interact with your business across your website, app, Facebook Page and more. You can visualise people's progress to conversion through their actions across your Page and website, mobile and desktop, and more.

What is Facebook Pixel? A piece of code for your website that lets you measure, optimise and build audiences for your advertising campaigns. A code that you place on your website. It collects data that helps you track conversions from Facebook ads.

Facebook Analytics and Facebook Pixel can be primarily classified as "General Analytics" tools.

Spirit Pixels™, Botanalytics, and Penmob are some of the popular companies that use Facebook Pixel, whereas Facebook Analytics is used by ZabCab, Behind Digital, and myCrew. Facebook Pixel has a broader approval, being mentioned in 24 company stacks & 8 developers stacks; compared to Facebook Analytics, which is listed in 8 company stacks and 7 developer stacks.

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What is Facebook Analytics?

Get a deeper understanding of where and how people interact with your business across your website, app, Facebook Page and more. You can visualise people's progress to conversion through their actions across your Page and website, mobile and desktop, and more.

What is Facebook Pixel?

A code that you place on your website. It collects data that helps you track conversions from Facebook ads

Need advice about which tool to choose?Ask the StackShare community!

Jobs that mention Facebook Analytics and Facebook Pixel as a desired skillset
Staff Software Engineer
Pinterest
Toronto, ON, CA
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DreamAT InternetUbuntu+5
What companies use Facebook Analytics?
What companies use Facebook Pixel?
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What tools integrate with Facebook Analytics?
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What are some alternatives to Facebook Analytics and Facebook Pixel?
Google Analytics
Google Analytics lets you measure your advertising ROI as well as track your Flash, video, and social networking sites and applications.
Mixpanel
Mixpanel helps companies build better products through data. With our powerful, self-serve product analytics solution, teams can easily analyze how and why people engage, convert, and retain to improve their user experience.
Insights
Insights is a self-hosted "SQL-not-required" data analytics and business intelligence tool. Featuring linkable URLs, easy data exploration, automatic joins, graphs, exports, facets (pivots), pretty colors and a ridiculously permissive license (MIT).
Firebase
Firebase is a cloud service designed to power real-time, collaborative applications. Simply add the Firebase library to your application to gain access to a shared data structure; any changes you make to that data are automatically synchronized with the Firebase cloud and with other clients within milliseconds.
Matomo
It is a web analytics platform designed to give you the conclusive insights with our complete range of features. You can also evaluate the full user-experience of your visitor’s behaviour with its Conversion Optimization features, including Heatmaps, Sessions Recordings, Funnels, Goals, Form Analytics and A/B Testing.
See all alternatives

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