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  5. Flurry vs Optimizely

Flurry vs Optimizely

OverviewComparisonAlternatives

Overview

Optimizely
Optimizely
Stacks3.9K
Followers879
Votes100
Flurry
Flurry
Stacks94
Followers97
Votes6

Flurry vs Optimizely: What are the differences?

Flurry: Build, measure, advertise and monetize your apps. More companies trust Flurry Analytics to understand how consumers interact with their mobile applications than all other app analytics providers combined. Over 80,000 companies use Flurry Analytics in more than 230,000 applications to measure audience reach, engagement, retention, conversions, revenue and more; Optimizely: Experimentation platform for marketing, product, and engineering teams, with feature flags and personalization. Optimizely is the market leader in digital experience optimization, helping digital leaders and Fortune 100 companies alike optimize their digital products, commerce, and campaigns with a fully featured experimentation platform.

Flurry can be classified as a tool in the "Mobile Analytics" category, while Optimizely is grouped under "A/B Testing Analytics".

Some of the features offered by Flurry are:

  • Harness the power of industry-leading mobile app analytics for free
  • Look beyond the download to investigate how users interact with your app
  • Learn how, when, where and by what kind of audience your app is used

On the other hand, Optimizely provides the following key features:

  • Visual editor for client-side A/B testing
  • Server-side SDKs for Full Stack experimentation
  • Mobile app optimization

"Most complete and developer/marketing friendly metrics" is the primary reason why developers consider Flurry over the competitors, whereas "Easy to setup, edit variants, & see results" was stated as the key factor in picking Optimizely.

Uber Technologies, Spotify, and Udemy are some of the popular companies that use Optimizely, whereas Flurry is used by ebay, 9GAG, and Groupon. Optimizely has a broader approval, being mentioned in 1653 company stacks & 88 developers stacks; compared to Flurry, which is listed in 24 company stacks and 5 developer stacks.

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Detailed Comparison

Optimizely
Optimizely
Flurry
Flurry

Optimizely is the market leader in digital experience optimization, helping digital leaders and Fortune 100 companies alike optimize their digital products, commerce, and campaigns with a fully featured experimentation platform.

More companies trust Flurry Analytics to understand how consumers interact with their mobile applications than all other app analytics providers combined. Over 80,000 companies use Flurry Analytics in more than 230,000 applications to measure audience reach, engagement, retention, conversions, revenue and more.

Visual editor for client-side A/B testing; Server-side SDKs for Full Stack experimentation; Mobile app optimization; Feature flags and controlled rollouts; Multivariate testing; Powerful Reporting and Results; Personalization campaigns; Behavioral Targeting; Advanced Statistical Modeling; Automated traffic allocation; REST API; Raw data export; Analytics integrations
Harness the power of industry-leading mobile app analytics for free;Look beyond the download to investigate how users interact with your app;Learn how, when, where and by what kind of audience your app is used;Measure the value of acquired users to improve traffic acquisition;Improve product roadmaps to increase engagement, retention and monetization;Increase app monetization and conversions with funnels;Identify your best segments by demographics, interest, geography, usage and more;Customize your metrics dashboard and set up alerts for convenience and control
Statistics
Stacks
3.9K
Stacks
94
Followers
879
Followers
97
Votes
100
Votes
6
Pros & Cons
Pros
  • 50
    Easy to setup, edit variants, & see results
  • 20
    Light weight
  • 16
    Best a/b testing solution
  • 14
    Integration with google analytics
Pros
  • 6
    Most complete and developer/marketing friendly metrics
Integrations
Heap
Heap
WordPress
WordPress
New Relic
New Relic
Google Analytics
Google Analytics
Jira
Jira
Mixpanel
Mixpanel
Hotjar
Hotjar
Localytics
Localytics
FullStory
FullStory
ClickTale
ClickTale
Trigger.io
Trigger.io

What are some alternatives to Optimizely, Flurry?

Mixpanel

Mixpanel

Mixpanel helps companies build better products through data. With our powerful, self-serve product analytics solution, teams can easily analyze how and why people engage, convert, and retain to improve their user experience.

Amplitude

Amplitude

Amplitude provides scalable mobile analytics that helps companies leverage data to create explosive user growth. Anyone in the company can use Amplitude to pinpoint the most valuable behavioral patterns within hours.

CleverTap

CleverTap

We help over 3500 brands, including Jio, Cleartrip, BookMyShow, Curiosity, McDonalds, Sony, DC Comics, and Denver Broncos understand app behavior, and make their marketing data-driven.

Countly

Countly

Countly is a product analytics solution and innovation enabler that helps organizations track product performance and user journey and behavior across mobile, web, and desktop applications.

Visual Website Optimizer

Visual Website Optimizer

Visual Website Optimizer is an easy to use A/B testing tool that allows marketing professionals to create different versions of their websites and landing pages using a point-and-click editor (no HTML knowledge needed!) and then see which version produces maximum conversion rate or sales

Localytics

Localytics

Localytics provides app analytics and app marketing for the mobile market, similar to companies such as Flurry and Adobe.

Fragmatic

Fragmatic

Fragmatic is an AI-assisted web-personalization platform that turns visitor data into real-time experiences—measurable, explainable, and marketer-controlled

SendroAI

SendroAI

SendroAI is an AI-powered email marketing platform designed for inside sales and SDR teams. It enables businesses to scale personalized outreach with intelligent automation. From A–Z email testing and multilingual campaigns to AI-driven research and self-learning algorithms, SendroAI ensures every message resonates with your prospect. The platform delivers real-time analytics, adaptive sequencing, and campaign intelligence to help teams send 20–100 hyper-personalized emails daily—without losing the human touch.

Optimize

Optimize

Whether it’s a custom-tailored message at checkout or a completely revamped homepage,it shows you which site experiences engage and delight your customers, and gives you the solutions you need to deliver them.

Google Optimize

Google Optimize

It is an online split-testing tool from Google that plugs into your website and enables you to experiment with different ways of delivering your content. It facilitates three types of testing – A/B testing, multivariate testing, and redirect tests.

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