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Facebook Analytics vs Google Analytics: What are the differences?
Facebook Analytics: Measure behavior across your owned channels and discover valuable insights. Get a deeper understanding of where and how people interact with your business across your website, app, Facebook Page and more. You can visualise people's progress to conversion through their actions across your Page and website, mobile and desktop, and more; Google Analytics: Enterprise-class web analytics. Google Analytics lets you measure your advertising ROI as well as track your Flash, video, and social networking sites and applications.
Facebook Analytics and Google Analytics belong to "General Analytics" category of the tech stack.
According to the StackShare community, Google Analytics has a broader approval, being mentioned in 18000 company stacks & 10532 developers stacks; compared to Facebook Analytics, which is listed in 8 company stacks and 7 developer stacks.
Pros of Facebook Analytics
Pros of Google Analytics
- Free1.5K
- Easy setup926
- Data visualization890
- Real-time stats698
- Comprehensive feature set405
- Goals tracking181
- Powerful funnel conversion reporting154
- Customizable reports138
- Custom events try83
- Elastic api53
- Updated regulary14
- Interactive Documentation8
- Google play3
- Industry Standard2
- Walkman music video playlist2
- Advanced ecommerce2
- Medium / Channel data split1
- Easy to integrate1
- Financial Management Challenges -2015h1
- Lifesaver1
- Irina1
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Cons of Facebook Analytics
Cons of Google Analytics
- Confusing UX/UI11
- Super complex8
- Very hard to build out funnels6
- Poor web performance metrics4
- Very easy to confuse the user of the analytics3
- Time spent on page isn't accurate out of the box2