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Google Analytics vs KISSmetrics: What are the differences?
Google Analytics: Enterprise-class web analytics. Google Analytics lets you measure your advertising ROI as well as track your Flash, video, and social networking sites and applications; KISSmetrics: Get actionable metrics for your business. Optimize Your Business and Get More Customers. Identify, understand, and improve the metrics that drive your online business.
Google Analytics and KISSmetrics are primarily classified as "General Analytics" and "Funnel Analysis Analytics" tools respectively.
Some of the features offered by Google Analytics are:
- Analysis Tools- Google Analytics is built on a powerful, easy to use, reporting platform, so you can decide what data you want to view and customize your reports, with just a few clicks.
- Content Analytics- Content reports help you understand which parts of your website are performing well, which pages are most popular so you can create a better experience for your customers.
- Social Analytics- The web is a social place and Google Analytics measures success of your social media programs. You can analyze how visitors interact with sharing features on your site (like the Google +1 button) and engage with your content across social platforms.
On the other hand, KISSmetrics provides the following key features:
- The basic unit in KISSmetrics is a person. When you view your KISSmetrics reports they show you people, not just aggregate data.
- Track your person-centric data
- Our JavaScript allows you to track data right from your website so you can measure your campaigns, discover your referrers and understand marketing attribution.
"Free" is the top reason why over 1476 developers like Google Analytics, while over 24 developers mention "Extremely easy" as the leading cause for choosing KISSmetrics.
According to the StackShare community, Google Analytics has a broader approval, being mentioned in 15339 company stacks & 2444 developers stacks; compared to KISSmetrics, which is listed in 349 company stacks and 30 developer stacks.
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Learn MorePros of Google Analytics
Pros of KISSmetrics
Pros of Google Analytics
- Free1.5K
- Easy setup926
- Data visualization890
- Real-time stats698
- Comprehensive feature set405
- Goals tracking181
- Powerful funnel conversion reporting154
- Customizable reports138
- Custom events try83
- Elastic api53
- Updated regulary14
- Interactive Documentation8
- Google play3
- Industry Standard2
- Advanced ecommerce2
- Walkman music video playlist2
- Medium / Channel data split1
- Financial Management Challenges -2015h1
- Lifesaver1
- Easy to integrate1
Pros of KISSmetrics
- Extremely easy25
- See customer actions in real time18
- Cohort Segmentation12
- Quickly build Key Performance Indicators for your site9
- API and multiple libraries in different languages6
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Cons of Google Analytics
Cons of KISSmetrics
Cons of Google Analytics
- Confusing UX/UI10
- Super complex7
- Very hard to build out funnels6
- Poor web performance metrics3
- Very easy to confuse the user of the analytics2
- Time spent on page isn't accurate out of the box2
Cons of KISSmetrics
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What is Google Analytics?
Google Analytics lets you measure your advertising ROI as well as track your Flash, video, and social networking sites and applications.
What is KISSmetrics?
Optimize Your Business and Get More Customers. Identify, understand, and improve the metrics that drive your online business.
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What companies use Google Analytics?
What companies use KISSmetrics?
What companies use Google Analytics?
What companies use KISSmetrics?
See which teams inside your own company are using Google Analytics or KISSmetrics.
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What tools integrate with Google Analytics?
What tools integrate with KISSmetrics?
What tools integrate with Google Analytics?
What tools integrate with KISSmetrics?
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What are some alternatives to Google Analytics and KISSmetrics?
Mixpanel
Mixpanel helps companies build better products through data. With our powerful, self-serve product analytics solution, teams can easily analyze how and why people engage, convert, and retain to improve their user experience.
Piwik
Matomo (formerly Piwik) is a full-featured PHP MySQL software program that you download and install on your own webserver. At the end of the five-minute installation process, you will be given a JavaScript code.
Google Tag Manager
Tag Manager gives you the ability to add and update your own tags for conversion tracking, site analytics, remarketing, and more. There are nearly endless ways to track user behavior across your sites and apps, and the intuitive design lets you change tags whenever you want.
Amplitude
Amplitude provides scalable mobile analytics that helps companies leverage data to create explosive user growth. Anyone in the company can use Amplitude to pinpoint the most valuable behavioral patterns within hours.
Heap
Heap automatically captures every user action in your app and lets you measure it all. Clicks, taps, swipes, form submissions, page views, and more. Track events and segment users instantly. No pushing code. No waiting for data to trickle in.