Google Analytics vs KISSmetrics

Need advice about which tool to choose?Ask the StackShare community!

Google Analytics

122.6K
45.7K
+ 1
5K
KISSmetrics

515
187
+ 1
70
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Google Analytics vs KISSmetrics: What are the differences?

Google Analytics: Enterprise-class web analytics. Google Analytics lets you measure your advertising ROI as well as track your Flash, video, and social networking sites and applications; KISSmetrics: Get actionable metrics for your business. Optimize Your Business and Get More Customers. Identify, understand, and improve the metrics that drive your online business.

Google Analytics and KISSmetrics are primarily classified as "General Analytics" and "Funnel Analysis Analytics" tools respectively.

Some of the features offered by Google Analytics are:

  • Analysis Tools- Google Analytics is built on a powerful, easy to use, reporting platform, so you can decide what data you want to view and customize your reports, with just a few clicks.
  • Content Analytics- Content reports help you understand which parts of your website are performing well, which pages are most popular so you can create a better experience for your customers.
  • Social Analytics- The web is a social place and Google Analytics measures success of your social media programs. You can analyze how visitors interact with sharing features on your site (like the Google +1 button) and engage with your content across social platforms.

On the other hand, KISSmetrics provides the following key features:

  • The basic unit in KISSmetrics is a person. When you view your KISSmetrics reports they show you people, not just aggregate data.
  • Track your person-centric data
  • Our JavaScript allows you to track data right from your website so you can measure your campaigns, discover your referrers and understand marketing attribution.

"Free" is the top reason why over 1476 developers like Google Analytics, while over 24 developers mention "Extremely easy" as the leading cause for choosing KISSmetrics.

According to the StackShare community, Google Analytics has a broader approval, being mentioned in 15339 company stacks & 2444 developers stacks; compared to KISSmetrics, which is listed in 349 company stacks and 30 developer stacks.

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Pros of Google Analytics
Pros of KISSmetrics
  • 1.5K
    Free
  • 926
    Easy setup
  • 890
    Data visualization
  • 698
    Real-time stats
  • 405
    Comprehensive feature set
  • 181
    Goals tracking
  • 154
    Powerful funnel conversion reporting
  • 138
    Customizable reports
  • 83
    Custom events try
  • 53
    Elastic api
  • 14
    Updated regulary
  • 8
    Interactive Documentation
  • 3
    Google play
  • 2
    Industry Standard
  • 2
    Advanced ecommerce
  • 2
    Walkman music video playlist
  • 1
    Medium / Channel data split
  • 1
    Financial Management Challenges -2015h
  • 1
    Lifesaver
  • 1
    Easy to integrate
  • 25
    Extremely easy
  • 18
    See customer actions in real time
  • 12
    Cohort Segmentation
  • 9
    Quickly build Key Performance Indicators for your site
  • 6
    API and multiple libraries in different languages

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Cons of Google Analytics
Cons of KISSmetrics
  • 10
    Confusing UX/UI
  • 7
    Super complex
  • 6
    Very hard to build out funnels
  • 3
    Poor web performance metrics
  • 2
    Very easy to confuse the user of the analytics
  • 2
    Time spent on page isn't accurate out of the box
    Be the first to leave a con

    Sign up to add or upvote consMake informed product decisions

    What is Google Analytics?

    Google Analytics lets you measure your advertising ROI as well as track your Flash, video, and social networking sites and applications.

    What is KISSmetrics?

    Optimize Your Business and Get More Customers. Identify, understand, and improve the metrics that drive your online business.

    Need advice about which tool to choose?Ask the StackShare community!

    What companies use Google Analytics?
    What companies use KISSmetrics?
    See which teams inside your own company are using Google Analytics or KISSmetrics.
    Sign up for StackShare EnterpriseLearn More

    Sign up to get full access to all the companiesMake informed product decisions

    What tools integrate with Google Analytics?
    What tools integrate with KISSmetrics?

    Sign up to get full access to all the tool integrationsMake informed product decisions

    Blog Posts

    Jul 2 2019 at 9:34PM

    Segment

    Google AnalyticsAmazon S3New Relic+25
    10
    6569
    GitHubPythonNode.js+47
    53
    71613
    GitHubGitSlack+30
    27
    17645
    JavaScriptGitHubGit+33
    20
    2007
    What are some alternatives to Google Analytics and KISSmetrics?
    Mixpanel
    Mixpanel helps companies build better products through data. With our powerful, self-serve product analytics solution, teams can easily analyze how and why people engage, convert, and retain to improve their user experience.
    Piwik
    Matomo (formerly Piwik) is a full-featured PHP MySQL software program that you download and install on your own webserver. At the end of the five-minute installation process, you will be given a JavaScript code.
    Google Tag Manager
    Tag Manager gives you the ability to add and update your own tags for conversion tracking, site analytics, remarketing, and more. There are nearly endless ways to track user behavior across your sites and apps, and the intuitive design lets you change tags whenever you want.
    Amplitude
    Amplitude provides scalable mobile analytics that helps companies leverage data to create explosive user growth. Anyone in the company can use Amplitude to pinpoint the most valuable behavioral patterns within hours.
    Heap
    Heap automatically captures every user action in your app and lets you measure it all. Clicks, taps, swipes, form submissions, page views, and more. Track events and segment users instantly. No pushing code. No waiting for data to trickle in.
    See all alternatives