Google Analytics vs KISSmetrics

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Google Analytics

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Google Analytics vs KISSmetrics: What are the differences?

Key Differences between Google Analytics and KISSmetrics

Google Analytics and KISSmetrics are both powerful tools used for analyzing website data and gaining actionable insights, but there are several key differences that set them apart.

  1. Data Collection Approach: Google Analytics uses client-side tracking, which means that data is collected by placing a JavaScript code snippet on the website. KISSmetrics, on the other hand, uses server-side tracking, which captures data from the server itself. This difference in approach affects the type of data that can be collected and the accuracy of the data.

  2. Focus on User Behavior: Google Analytics primarily focuses on page-level metrics, such as pageviews, bounce rate, and time on page. It provides a wealth of information about how users interact with individual pages on a website. KISSmetrics, however, takes a user-centric approach and focuses on tracking user behavior across multiple sessions and devices. It provides insights into user engagement, conversion funnels, and lifetime value.

  3. Data Reporting: Google Analytics provides extensive and customizable reporting capabilities, with a wide range of predefined reports and the ability to create custom reports. It offers real-time reporting, customizable dashboards, and advanced segmentation options. KISSmetrics, on the other hand, offers a more streamlined and user-friendly reporting interface, with a focus on providing actionable insights rather than overwhelming users with too much data.

  4. Data Storage and Retention: Google Analytics stores data in the Google Cloud Platform, with a retention period of 26 months for standard accounts. KISSmetrics, on the other hand, stores data in its own servers and offers unlimited data retention. This difference in data storage and retention options can be important for businesses with specific data retention requirements.

  5. Integration and Tracking Capabilities: Google Analytics is tightly integrated with other Google products, such as Google Ads and Google Tag Manager, allowing for seamless tracking and attribution across different platforms. KISSmetrics, on the other hand, offers fewer integration options but provides more flexibility with its API, allowing businesses to build custom integrations with their existing tools and systems.

  6. Price Structure: Google Analytics offers a free version with limited features, as well as a premium version (Google Analytics 360) with advanced capabilities and support. KISSmetrics, on the other hand, offers a single pricing plan based on the volume of events tracked, with no free version available. The pricing structure of these tools can vary depending on the specific needs and budget of a business.

In Summary, Google Analytics focuses on page-level metrics and offers extensive reporting capabilities, while KISSmetrics takes a user-centric approach and provides insights into user behavior and engagement across multiple sessions and devices. The data collection, storage, and pricing structures also differ between the two tools.

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Pros of Google Analytics
Pros of KISSmetrics
  • 1.5K
  • 926
    Easy setup
  • 890
    Data visualization
  • 698
    Real-time stats
  • 405
    Comprehensive feature set
  • 181
    Goals tracking
  • 154
    Powerful funnel conversion reporting
  • 138
    Customizable reports
  • 83
    Custom events try
  • 53
    Elastic api
  • 14
    Updated regulary
  • 8
    Interactive Documentation
  • 3
    Google play
  • 2
    Industry Standard
  • 2
    Walkman music video playlist
  • 2
    Advanced ecommerce
  • 1
    Medium / Channel data split
  • 1
    Easy to integrate
  • 1
    Financial Management Challenges -2015h
  • 1
  • 1
  • 25
    Extremely easy
  • 18
    See customer actions in real time
  • 12
    Cohort Segmentation
  • 9
    Quickly build Key Performance Indicators for your site
  • 6
    API and multiple libraries in different languages

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Cons of Google Analytics
Cons of KISSmetrics
  • 11
    Confusing UX/UI
  • 8
    Super complex
  • 6
    Very hard to build out funnels
  • 4
    Poor web performance metrics
  • 3
    Very easy to confuse the user of the analytics
  • 2
    Time spent on page isn't accurate out of the box
    Be the first to leave a con

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    What is Google Analytics?

    Google Analytics lets you measure your advertising ROI as well as track your Flash, video, and social networking sites and applications.

    What is KISSmetrics?

    Optimize Your Business and Get More Customers. Identify, understand, and improve the metrics that drive your online business.

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    What companies use Google Analytics?
    What companies use KISSmetrics?
    See which teams inside your own company are using Google Analytics or KISSmetrics.
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    What tools integrate with Google Analytics?
    What tools integrate with KISSmetrics?

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    Blog Posts

    Jul 2 2019 at 9:34PM


    Google AnalyticsAmazon S3New Relic+25
    What are some alternatives to Google Analytics and KISSmetrics?
    Mixpanel helps companies build better products through data. With our powerful, self-serve product analytics solution, teams can easily analyze how and why people engage, convert, and retain to improve their user experience.
    Matomo (formerly Piwik) is a full-featured PHP MySQL software program that you download and install on your own webserver. At the end of the five-minute installation process, you will be given a JavaScript code.
    Google Tag Manager
    Tag Manager gives you the ability to add and update your own tags for conversion tracking, site analytics, remarketing, and more. There are nearly endless ways to track user behavior across your sites and apps, and the intuitive design lets you change tags whenever you want.
    Amplitude provides scalable mobile analytics that helps companies leverage data to create explosive user growth. Anyone in the company can use Amplitude to pinpoint the most valuable behavioral patterns within hours.
    Heap automatically captures every user action in your app and lets you measure it all. Clicks, taps, swipes, form submissions, page views, and more. Track events and segment users instantly. No pushing code. No waiting for data to trickle in.
    See all alternatives