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Google Analytics vs Localytics: What are the differences?
Key Differences Between Google Analytics and Localytics
1. Data Collection and Integration: Google Analytics collects data from websites and mobile apps, while Localytics focuses mainly on mobile app data. Google Analytics uses a JavaScript tracking code, whereas Localytics requires a software development kit (SDK) for mobile app integration.
2. Focus on User Behavior: Google Analytics provides detailed information about website visitors, including demographics, behavior, and conversion metrics. Localytics, on the other hand, offers more granular insights into mobile app user behavior, such as in-app engagement, session lengths, and user retention rates.
3. Customization and Reporting: Google Analytics allows for extensive customization and reporting options, with the ability to create custom dimensions, reports, and dashboards. Localytics, while still customizable, is more focused on providing pre-built reports tailored to mobile app performance and user engagement.
4. Target Audience: Google Analytics caters to a broader audience, including marketers, analysts, and business owners looking to analyze website traffic and customer behavior. Localytics is specifically designed for mobile app developers and marketers seeking to optimize app performance and user experience.
5. Real-time Data: Google Analytics may have a slight delay in data processing, making it near real-time. Localytics, on the other hand, offers real-time data tracking and reporting, which is crucial for monitoring app performance and responding to user behavior promptly.
6. Pricing and Scalability: Google Analytics is free to use for most users, with the option to upgrade to the premium version for advanced features. Localytics offers a subscription-based pricing model, which may be more scalable for businesses with large amounts of app data and users.
In Summary, Google Analytics is a comprehensive web and mobile analytics tool, while Localytics focuses on in-depth mobile app user behavior analysis and optimization.
We have integrated Panelbear on our Website, rather than Google Analytics, because it is way more respecting of the User's Privacy. Whilst Google Analytics gives us in-depth information on virtually everything, we don't even need that much. Panelbear keeps it simple and in addition to that, displays the data well structured in a simple and intuitive dashboard
Pros of Google Analytics
- Free1.5K
- Easy setup927
- Data visualization891
- Real-time stats698
- Comprehensive feature set406
- Goals tracking182
- Powerful funnel conversion reporting155
- Customizable reports139
- Custom events try83
- Elastic api53
- Updated regulary15
- Interactive Documentation8
- Google play4
- Walkman music video playlist3
- Industry Standard3
- Advanced ecommerce3
- Irina2
- Easy to integrate2
- Financial Management Challenges -2015h2
- Medium / Channel data split2
- Lifesaver2
Pros of Localytics
- Unlimited Event Tracking2
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Cons of Google Analytics
- Confusing UX/UI11
- Super complex8
- Very hard to build out funnels6
- Poor web performance metrics4
- Very easy to confuse the user of the analytics3
- Time spent on page isn't accurate out of the box2
Cons of Localytics
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What is Google Analytics?
What is Localytics?
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