Google Analytics vs Mixpanel

Overview

Mixpanel

Stacks7.0K

Followers3.7K

Votes438

Google Analytics

Stacks128.5K

Followers50.7K

Votes5.1K

Google Analytics vs Mixpanel: What are the differences?

Developers describe Google Analytics as "Enterprise-class web analytics". Google Analytics lets you measure your advertising ROI as well as track your Flash, video, and social networking sites and applications. On the other hand, Mixpanel is detailed as "Actions speak louder than page views". Mixpanel is an advanced analytics service that helps improve web and mobile applications by tracking how users interact & engage with them.

Google Analytics belongs to "General Analytics" category of the tech stack, while Mixpanel can be primarily classified under "Funnel Analysis Analytics".

Some of the features offered by Google Analytics are:

Analysis Tools- Google Analytics is built on a powerful, easy to use, reporting platform, so you can decide what data you want to view and customize your reports, with just a few clicks.
Content Analytics- Content reports help you understand which parts of your website are performing well, which pages are most popular so you can create a better experience for your customers.
Social Analytics- The web is a social place and Google Analytics measures success of your social media programs. You can analyze how visitors interact with sharing features on your site (like the Google +1 button) and engage with your content across social platforms.

On the other hand, Mixpanel provides the following key features:

Build complex queries without writing SQL.- Segmentation allows you to do incredibly powerful data analysis. Answer complex questions such as “Show me the age breakdown of people who are male, from the United States, and viewed the pricing page” with just a few mouse clicks.
Segmentation actually understands your data. When you send a number, date, or list of items our interface will automatically figure out how to use it.
Instead of just a simple average, which only gives you a small part of the information you need, Segmentation automatically determines the perfect bucket size to give you a powerful visualization of the numeric distribution.

"Free", "Easy setup" and "Data visualization" are the key factors why developers consider Google Analytics; whereas "Great visualization ui", "Easy integration " and "Great funnel funcionality" are the primary reasons why Mixpanel is favored.

According to the StackShare community, Google Analytics has a broader approval, being mentioned in 15339 company stacks & 2443 developers stacks; compared to Mixpanel, which is listed in 1841 company stacks and 196 developer stacks.

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Advice on Mixpanel, Google Analytics

monikaja47

May 22, 2020

Needs advice

Hello, I am developing an Ionic App where I need to develop the feature to show each final user who has seen his profile, as Linkedin does, so I am looking for some posibilities t to track user visits and the most obvious is Analytics options but I don't know if I am going to be able to obtain all the information I need from that platform. The third option is to make a request each time an user visits another profile page and storage that information in an own database but I'm trying to avoid that option. Any suggestions? Thank you.

8.75k views8.75k

Comments

Detailed Comparison

Mixpanel	Google Analytics
Mixpanel helps companies build better products through data. With our powerful, self-serve product analytics solution, teams can easily analyze how and why people engage, convert, and retain to improve their user experience.	Google Analytics lets you measure your advertising ROI as well as track your Flash, video, and social networking sites and applications.
Interactive reports to answer more product questions; Team dashboards & alerts for better visibility into how the things you ship move the numbers that matter; Limitless segmentation to analyze why metrics change; Group analytics to calculate metrics at the account or company level; Scalable infrastructure; 50+ Data integrations to connect your stack; Data governance to keep data clean and usable; Security & privacy compliance to keep customer data safe	Analysis Tools- Google Analytics is built on a powerful, easy to use, reporting platform, so you can decide what data you want to view and customize your reports, with just a few clicks.;Content Analytics- Content reports help you understand which parts of your website are performing well, which pages are most popular so you can create a better experience for your customers.;Social Analytics- The web is a social place and Google Analytics measures success of your social media programs. You can analyze how visitors interact with sharing features on your site (like the Google +1 button) and engage with your content across social platforms.;Mobile Analytics- Google Analytics helps you measure the impact of mobile on your business. Additionally, if you build mobile apps Google Analytics offers Software Development Kits for iOS and Android so you can measure how people use your app.;Conversion Analytics- Find out how many customers you're attracting, how much you're selling and how users are engaging with your site with Google Analytics' range of analysis features.;Advertising Analytics- Make the most of your advertising by learning how well your social, mobile, search and display ads are working. Link your website activity to your marketing campaigns to get the complete picture and improve your advertising performance.
Statistics
Stacks 7.0K	Stacks 128.5K
Followers 3.7K	Followers 50.7K
Votes 438	Votes 5.1K
Pros & Cons
Pros 144 Great visualization ui 108 Easy integration 78 Great funnel funcionality 58 Free 22 A wide range of tools Cons 2 Paid plans can get expensive 2 Messaging (notification, email) features are weak 1 Limited dashboard capabilities	Pros 1483 Free 927 Easy setup 891 Data visualization 698 Real-time stats 406 Comprehensive feature set Cons 11 Confusing UX/UI 8 Super complex 6 Very hard to build out funnels 4 Poor web performance metrics 3 Very easy to confuse the user of the analytics
Integrations
Happyfox Help Scout Zendesk Forest FullStory Segment Marketo Fivetran Intercom Meya	Mad Mimi Hipmob Visual Website Optimizer Squarespace ClickTale CloudFlare Segment Optimizely FreshDesk SnapEngage

What are some alternatives to Mixpanel, Google Analytics?

Piwik

Matomo (formerly Piwik) is a full-featured PHP MySQL software program that you download and install on your own webserver. At the end of the five-minute installation process, you will be given a JavaScript code.

Amplitude

Amplitude provides scalable mobile analytics that helps companies leverage data to create explosive user growth. Anyone in the company can use Amplitude to pinpoint the most valuable behavioral patterns within hours.

Clicky

Clicky Web Analytics gives bloggers and smaller web sites a more personal understanding of their visitors. Clicky has various features that helps stand it apart from the competition specifically Spy and RSS feeds that allow web site owners to get live information about their visitors.

CleverTap

We help over 3500 brands, including Jio, Cleartrip, BookMyShow, Curiosity, McDonalds, Sony, DC Comics, and Denver Broncos understand app behavior, and make their marketing data-driven.

Countly

Countly is a product analytics solution and innovation enabler that helps organizations track product performance and user journey and behavior across mobile, web, and desktop applications.

Plausible

It is a lightweight and open-source website analytics tool. It doesn’t use cookies and is fully compliant with GDPR, CCPA and PECR.

Databricks

Databricks Unified Analytics Platform, from the original creators of Apache Spark™, unifies data science and engineering across the Machine Learning lifecycle from data preparation to experimentation and deployment of ML applications.

userTrack

userTrack is now called UXWizz. Get access to better insights, a faster dashboard and increase user privacy. It provides detailed visitor insights without relying on third-parties.

Quickmetrics

It is a service for collecting, analyzing and visualizing custom metrics. It can be used to track anything from signups to server response times. Sending events is super simple.

Matomo

It is a web analytics platform designed to give you the conclusive insights with our complete range of features. You can also evaluate the full user-experience of your visitor’s behaviour with its Conversion Optimization features, including Heatmaps, Sessions Recordings, Funnels, Goals, Form Analytics and A/B Testing.

Related Comparisons

Some of the features offered by Google Analytics are:

Analysis Tools- Google Analytics is built on a powerful, easy to use, reporting platform, so you can decide what data you want to view and customize your reports, with just a few clicks.
Content Analytics- Content reports help you understand which parts of your website are performing well, which pages are most popular so you can create a better experience for your customers.
Social Analytics- The web is a social place and Google Analytics measures success of your social media programs. You can analyze how visitors interact with sharing features on your site (like the Google +1 button) and engage with your content across social platforms.

On the other hand, Mixpanel provides the following key features:

Build complex queries without writing SQL.- Segmentation allows you to do incredibly powerful data analysis. Answer complex questions such as “Show me the age breakdown of people who are male, from the United States, and viewed the pricing page” with just a few mouse clicks.
Segmentation actually understands your data. When you send a number, date, or list of items our interface will automatically figure out how to use it.
Instead of just a simple average, which only gives you a small part of the information you need, Segmentation automatically determines the perfect bucket size to give you a powerful visualization of the numeric distribution.

Google Analytics vs Mixpanel