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Google Analytics vs Segment: What are the differences?
What is Google Analytics? Enterprise-class web analytics. Google Analytics lets you measure your advertising ROI as well as track your Flash, video, and social networking sites and applications.
What is Segment? A single hub to collect, translate and send your data with the flip of a switch. Segment is a single hub for customer data. Collect your data in one place, then send it to more than 100 third-party tools, internal systems, or Amazon Redshift with the flip of a switch.
Google Analytics can be classified as a tool in the "General Analytics" category, while Segment is grouped under "Analytics Integrator".
Some of the features offered by Google Analytics are:
- Analysis Tools- Google Analytics is built on a powerful, easy to use, reporting platform, so you can decide what data you want to view and customize your reports, with just a few clicks.
- Content Analytics- Content reports help you understand which parts of your website are performing well, which pages are most popular so you can create a better experience for your customers.
- Social Analytics- The web is a social place and Google Analytics measures success of your social media programs. You can analyze how visitors interact with sharing features on your site (like the Google +1 button) and engage with your content across social platforms.
On the other hand, Segment provides the following key features:
- A single API to integrate third-party tools
- Data replay that backfills new tools with historical data
- SQL support to automatically transform and load behavioral data into Amazon Redshift
"Free" is the top reason why over 1476 developers like Google Analytics, while over 85 developers mention "Easy to scale and maintain 3rd party services" as the leading cause for choosing Segment.
According to the StackShare community, Google Analytics has a broader approval, being mentioned in 15339 company stacks & 2445 developers stacks; compared to Segment, which is listed in 831 company stacks and 79 developer stacks.
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Learn MorePros of Google Analytics
Pros of Segment
Pros of Google Analytics
- Free1.5K
- Easy setup923
- Data visualization888
- Real-time stats696
- Comprehensive feature set402
- Goals tracking180
- Powerful funnel conversion reporting154
- Customizable reports137
- Custom events try83
- Elastic api53
- Updated regulary13
- Interactive Documentation8
- Google play3
- Advanced ecommerce2
- Industry Standard2
- Walkman music video playlist2
- Medium / Channel data split1
- Financial Management Challenges -2015h1
- Lifesaver1
- Easy to integrate1
Pros of Segment
- Easy to scale and maintain 3rd party services86
- One API49
- Simple39
- Multiple integrations25
- Cleanest API19
- Easy10
- Free9
- Mixpanel Integration8
- Segment SQL7
- Flexible6
- Google Analytics Integration4
- Salesforce Integration2
- SQL Access2
- Clean Integration with Application2
- Own all your tracking data1
- Quick setup1
- Clearbit integration1
- Beautiful UI1
- Integrates with Apptimize1
- Escort1
- Woopra Integration1
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Cons of Google Analytics
Cons of Segment
Cons of Google Analytics
- Confusing UX/UI9
- Super complex6
- Very hard to build out funnels5
- Poor web performance metrics3
- Very easy to confuse the user of the analytics2
- Time spent on page isn't accurate out of the box2
Cons of Segment
- Not clear which events/options are integration-specific2
- Limitations with integration-specific configurations1
- Client-side events are separated from server-side1
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What is Google Analytics?
Google Analytics lets you measure your advertising ROI as well as track your Flash, video, and social networking sites and applications.
What is Segment?
Segment is a single hub for customer data. Collect your data in one place, then send it to more than 100 third-party tools, internal systems, or Amazon Redshift with the flip of a switch.
Need advice about which tool to choose?Ask the StackShare community!
Jobs that mention Google Analytics and Segment as a desired skillset
What companies use Google Analytics?
What companies use Segment?
What companies use Segment?
See which teams inside your own company are using Google Analytics or Segment.
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What tools integrate with Google Analytics?
What tools integrate with Segment?
What tools integrate with Google Analytics?
What tools integrate with Segment?
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What are some alternatives to Google Analytics and Segment?
Mixpanel
Mixpanel helps companies build better products through data. With our powerful, self-serve product analytics solution, teams can easily analyze how and why people engage, convert, and retain to improve their user experience.
Piwik
Matomo (formerly Piwik) is a full-featured PHP MySQL software program that you download and install on your own webserver. At the end of the five-minute installation process, you will be given a JavaScript code.
Google Tag Manager
Tag Manager gives you the ability to add and update your own tags for conversion tracking, site analytics, remarketing, and more. There are nearly endless ways to track user behavior across your sites and apps, and the intuitive design lets you change tags whenever you want.
Amplitude
Amplitude provides scalable mobile analytics that helps companies leverage data to create explosive user growth. Anyone in the company can use Amplitude to pinpoint the most valuable behavioral patterns within hours.
Heap
Heap automatically captures every user action in your app and lets you measure it all. Clicks, taps, swipes, form submissions, page views, and more. Track events and segment users instantly. No pushing code. No waiting for data to trickle in.