Google Analytics vs Segment

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Google Analytics vs Segment: What are the differences?

What is Google Analytics? Enterprise-class web analytics. Google Analytics lets you measure your advertising ROI as well as track your Flash, video, and social networking sites and applications.

What is Segment? A single hub to collect, translate and send your data with the flip of a switch. Segment is a single hub for customer data. Collect your data in one place, then send it to more than 100 third-party tools, internal systems, or Amazon Redshift with the flip of a switch.

Google Analytics can be classified as a tool in the "General Analytics" category, while Segment is grouped under "Analytics Integrator".

Some of the features offered by Google Analytics are:

  • Analysis Tools- Google Analytics is built on a powerful, easy to use, reporting platform, so you can decide what data you want to view and customize your reports, with just a few clicks.
  • Content Analytics- Content reports help you understand which parts of your website are performing well, which pages are most popular so you can create a better experience for your customers.
  • Social Analytics- The web is a social place and Google Analytics measures success of your social media programs. You can analyze how visitors interact with sharing features on your site (like the Google +1 button) and engage with your content across social platforms.

On the other hand, Segment provides the following key features:

  • A single API to integrate third-party tools
  • Data replay that backfills new tools with historical data
  • SQL support to automatically transform and load behavioral data into Amazon Redshift

"Free" is the top reason why over 1476 developers like Google Analytics, while over 85 developers mention "Easy to scale and maintain 3rd party services" as the leading cause for choosing Segment.

According to the StackShare community, Google Analytics has a broader approval, being mentioned in 15339 company stacks & 2445 developers stacks; compared to Segment, which is listed in 831 company stacks and 79 developer stacks.

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What is Google Analytics?

Google Analytics lets you measure your advertising ROI as well as track your Flash, video, and social networking sites and applications.

What is Segment?

Segment is a single hub for customer data. Collect your data in one place, then send it to more than 100 third-party tools, internal systems, or Amazon Redshift with the flip of a switch.
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Why do developers choose Google Analytics?
Why do developers choose Segment?

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What are some alternatives to Google Analytics and Segment?
Mixpanel is an advanced analytics service that helps improve web and mobile applications by tracking how users interact & engage with them.
Piwik is a full featured PHP MySQL software program that you download and install on your own webserver. Piwik aims to be a Free software alternative to Google Analytics, and is already used on more than 1,000,000 websites. Privacy is built-in!
Google Tag Manager
Tag Manager gives you the ability to add and update your own tags for conversion tracking, site analytics, remarketing, and more. There are nearly endless ways to track user behavior across your sites and apps, and the intuitive design lets you change tags whenever you want.
Amplitude provides scalable mobile analytics that helps companies leverage data to create explosive user growth. Anyone in the company can use Amplitude to pinpoint the most valuable behavioral patterns within hours.
Heap automatically captures every user action in your app and lets you measure it all. Clicks, taps, swipes, form submissions, page views, and more. Track events and segment users instantly. No pushing code. No waiting for data to trickle in.
See all alternatives
Decisions about Google Analytics and Segment
Yonas Beshawred
Yonas Beshawred
CEO at StackShare · | 4 upvotes · 46.4K views
Google Analytics
Google Analytics

Adopting Amplitude was one of the best decisions we've made. We didn't try any of the alternatives- the free tier was really generous so it was easy to justify trying it out (via Segment). We've had Google Analytics since inception, but just for logged out traffic. We knew we'd need some sort of #FunnelAnalysisAnalytics solution, so it came down to just a few solutions.

We had heard good things about Amplitude from friends and even had a consultant/advisor who was an Amplitude pro from using it as his company, so he kinda convinced us to splurge on the Enterprise tier for the behavioral cohorts alone. Writing the queries they provide via a few clicks in their UI would take days/weeks to craft in SQL. The behavioral cohorts allow us to create a lot of useful retention charts.

Another really useful feature is kinda minor but kinda not. When you change a saved chart, a new URL gets generated and is visible in your browser (chartURL/edit) and that URL is immediately available to share with your team. It may sound inconsequential, but in practice, it makes it really easy to share and iterate on graphs. Only complaint is that you have to explicitly tag other team members as owners of whatever chart you're creating for them to be able to edit it and save it. I can see why this is the case, but more often than not, the people I'm sharing the chart with are the ones I want to edit it 🤷🏾‍♂️

The Engagement Matrix feature is also really helpful (once you filter out the noisy events). Charts and dashboards are also great and make it easy for us to focus on the important metrics. We've been using Amplitude in production for about 6 months now. There's a bunch of other features we don't use regularly like Pathfinder, etc that I personally don't fully understand yet but I'm sure we'll start using them eventually.

Again, haven't tried any of the alternatives like Heap, Mixpanel, or Kissmetrics so can't speak to those, but Amplitude works great for us.

#analytics analyticsstack

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Jack Graves
Jack Graves
Head of Product Development at Automation Consultants · | 5 upvotes · 27.2K views
atAutomation ConsultantsAutomation Consultants
Google Analytics
Google Analytics

We currently use Google Analytics in our stack to monitor page views across our Marketplace listings, Documentation site and primary website. We're currently also investigating using Segment to provide in-app analytics in our Cloud App offerings. We expect to use Segment to guide our App development efforts, by monitoring, anonymously which features our clients use the most - but this is in early stages and will involve an update to our privacy policy.

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Interest over time
Reviews of Google Analytics and Segment
Avatar of IanEdington
Business Analyst
Review ofGoogle AnalyticsGoogle Analytics

Google is an amazing free tool and is extremely customizable. I use it for A/B testing (using google content experiment), Lean Analytics (measuring goals based on events), and it's new asynchronous JS has made a lot of tracking easier.

However it takes a lot more configuration to set up cohort studies and user based analytics than other analytics platforms. It is possible to do however:

If you need something free this is definitely your best option.

How developers use Google Analytics and Segment
Avatar of StackShare
StackShare uses SegmentSegment

I’ve known Peter at Segment for about a year now. I think I first got wind of Segment through their Analytics Academy. Segment seemed like it could be really useful for folks that have a lot of analytics solutions. For us, it was more of a future-proof sort of thing. Where I knew we’d need more analytics (by more, I mean something other than Google Analytics) eventually so this seemed like an easy way to add new ones later on. It’s definitely been useful so far and I’m looking forward to using it more as we add more analytics solutions.

Avatar of Lawrence Cheuk
Lawrence Cheuk uses Google AnalyticsGoogle Analytics

I mainly use it to trace how many user using it before my site get monetized, at the age before smartphone and we only have web site, now I look at the profit rather than web page visited. As web page is not the single interface now. Android, iOS, Web. Wasting time to set up one by one. so I just simply look at revenue.

Avatar of shridhardalavi
shridhardalavi uses Google AnalyticsGoogle Analytics

Google Analytics is a freemium web analytics service offered by Google that tracks and reports website traffic. Google Analytics not only lets you measure sales and conversions, but also gives you fresh insights into how visitors use your site, how they arrived on your site, and how you can keep them coming back.

Avatar of Tim Lucas
Tim Lucas uses Google AnalyticsGoogle Analytics

Google Analytic is setup with user id tracking, allowing to view traffic for logged in users only, as well as custom events based on video watching and conversion goals for purchases. The Google’s autotrack plugin provides additional tracking of click events.

Avatar of datapile
datapile uses Google AnalyticsGoogle Analytics

We installed Google Analytics. Can we haz data science now? We ares teh bestest analytics gurus evar!

Nothing easier than one line of JavaScript to let Google know anything and everything about your website in exchange for some pretty dashboards and reports.

Avatar of osu! Ripple
osu! Ripple uses Google AnalyticsGoogle Analytics

We use Google Analytics to see in which countries we're having most success, and in which demographics. We offer users the possibility to opt out of Google Analytics by setting the Do Not Track feature in their browser, because we want to respect user privacy.

Avatar of Lee Munroe
Lee Munroe uses SegmentSegment

Instead of going back and forth integrating 3rd party scripts, Segment let me set up tracking once then I could switch all other tools on from their control panel. Made it easier to get Mixpanel, Intercom, Olark etc. up and running without touching code.

Avatar of Lyndon Wong
Lyndon Wong uses SegmentSegment

Integration of various user data sources and destinations for marketing automation, communications, and analytics.

Avatar of Udacity
Udacity uses SegmentSegment

Logging analytics for payment attempts, successes, failures, total revenue, enrollments, project submissions, etc.

Avatar of Tristan Bailey
Tristan Bailey uses SegmentSegment

For Adding event tagging and not having to add all the apis I am testing just channel them

How much does Google Analytics cost?
How much does Segment cost?