What is Google BigQuery?
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We ultimately migrated our Hadoop jobs to Qubole, a rising player in the Hadoop as a Service space. Given that EMR had become unstable at our scale, we had to quickly move to a provider that played well with AWS (specifically, spot instances) and S3. Qubole supported AWS/S3 and was relatively easy to get started on. After vetting Qubole and comparing its performance against alternatives (including managed clusters), we decided to go with Qubole
BigQuery allows our team to pull reports quickly using a SQL-like queries against our large store of data about social sharing. We use the information throughout the company, to do everything from making internal product decisions based on usage patterns to sharing certain kinds of custom reports with our publishers.
Aggregation of user events and traits across a marketing website, SaaS web application, user account provisioning backend and Salesforce CRM. Enables full-funnel analysis of campaign ROI, customer acquisition, engagement and retention at both the user and target account level.