KISSmetrics vs Mixpanel

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KISSmetrics

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Mixpanel

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KISSmetrics vs Mixpanel: What are the differences?

Developers describe KISSmetrics as "Get actionable metrics for your business". Optimize Your Business and Get More Customers. Identify, understand, and improve the metrics that drive your online business. On the other hand, Mixpanel is detailed as "Actions speak louder than page views". Mixpanel is an advanced analytics service that helps improve web and mobile applications by tracking how users interact & engage with them.

KISSmetrics and Mixpanel can be categorized as "Funnel Analysis Analytics" tools.

Some of the features offered by KISSmetrics are:

  • The basic unit in KISSmetrics is a person. When you view your KISSmetrics reports they show you people, not just aggregate data.
  • Track your person-centric data
  • Our JavaScript allows you to track data right from your website so you can measure your campaigns, discover your referrers and understand marketing attribution.

On the other hand, Mixpanel provides the following key features:

  • Build complex queries without writing SQL.- Segmentation allows you to do incredibly powerful data analysis. Answer complex questions such as “Show me the age breakdown of people who are male, from the United States, and viewed the pricing page” with just a few mouse clicks.
  • Segmentation actually understands your data. When you send a number, date, or list of items our interface will automatically figure out how to use it.
  • Instead of just a simple average, which only gives you a small part of the information you need, Segmentation automatically determines the perfect bucket size to give you a powerful visualization of the numeric distribution.

"Extremely easy" is the top reason why over 24 developers like KISSmetrics, while over 141 developers mention "Great visualization ui" as the leading cause for choosing Mixpanel.

According to the StackShare community, Mixpanel has a broader approval, being mentioned in 1841 company stacks & 196 developers stacks; compared to KISSmetrics, which is listed in 349 company stacks and 30 developer stacks.

Advice on KISSmetrics and Mixpanel
Ben Miller
Chief Product Officer at goLance · | 8 upvotes · 65.2K views
Needs advice
on
SegmentSegmentMixpanelMixpanel
and
AmplitudeAmplitude

I am trying to decide on a solution to better track our user data. We need to track which google ads are leading to signups, and which signups are performing various actions on the site. We then need to visualize this data in various ways. We also need to run A/B tests on features and content, to track which ones lead to the most paid conversions.

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Replies (3)
Max Musing
Founder & CEO at BaseDash · | 8 upvotes · 171.9K views
Recommends
AmplitudeAmplitude
at

Functionally, Amplitude and Mixpanel are incredibly similar. They both offer almost all the same functionality around tracking and visualizing user actions for analytics. You can track A/B test results in both. We ended up going with Amplitude at BaseDash because it has a more generous free tier for our uses (10 million actions per month, versus Mixpanel's 1000 monthly tracked users).

Segment isn't meant to compete with these tools, but instead acts as an API to send actions to them, and other analytics tools. If you're just sending event data to one of these tools, you probably don't need Segment. If you're using other analytics tools like Google Analytics and FullStory, Segment makes it easy to send events to all your tools at once.

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Tony Simonovsky

Another option you might consider is Google Analytics App+Web.

It is a new type of Google Analytics property which is event-based (like Amplitude and Mixpanel). In App+Web you can collect exactly the same data and in the same format as the other 2 tools mentioned.

The great things about it are: - it is free - there is a free integration with BigQuery (though you'll need to pay for BigQuery, but for most SmB's it is peanuts - $5-30 a month)

Not so great: - reporting side is pretty buggy (App+Web is very new).

So if you are ok building your reporting in something like Google Data Studio, App+Web will be a great option. Your data analyst will especially be happy to have all the data in SQL format (BigQuery).

If you choose App+Web, then you can use Google Optimize (also free) as an A/B testing solution.

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Ruben Lozano
Growth Marketing Specialist at Ruben Lozano Me · | 4 upvotes · 8.4K views
Recommends
VWOVWOAmplitudeAmplitude

Hello Ben,

I have been using Mixpanel and Amplitude and both of them are good solutions in order to track events on your product; events, funnel analysis, retention and so on. The most important thing is that you set up properly the taxonomy and naming convention of your events' structure. I don't have anything against Segment I tried once but I didn't work with that tool but it for sure is a good one based on other workmates' opinions. ¡Important! When tracking distribution channels, take into consideration the attribution channel and all the touches that the users do in all the channels before your conversions. Some of them are good to open a path and other ones good to close.

Besides that, for A/B testing there are several options in the market but VWO is a good one that with a lot of features to get good insights into the A/B testing. Another one could be Optimizely or Google Optimize. ¡Important! Some teams instead run A/B testing because sometimes that could be a technological issue, they run cohort tests, where basically they change features on the product and they analyse this performance with the new users and compare. That could have another issue like seasonality but it is another option.

Overview, I recommend Amplitude and VWO but just to make simple the answer, because Mixpanel, Segment and the other options that the other users wrote here are good too.

All the best, and let me know how your experience was with all these tools. :)

Cheers,

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