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Marketo

1.7K
293
+ 1
13
Olark

418
73
+ 1
70
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Marketo vs Olark: What are the differences?

What is Marketo? Helping marketers master the art and science of digital marketing. Marketing automation, social campaigns, inbound marketing, sales apps, ROI reporting - all in one place.

What is Olark? Live chat with your customers for sales and support. Olark is a lightweight tool to chat with visitors to your website using your existing instant messaging client. Visitors to your website appear as buddies on your Buddy list, their messages to you appear as IMs.

Marketo belongs to "Marketing Automation" category of the tech stack, while Olark can be primarily classified under "Customer Support Chat".

Some of the features offered by Marketo are:

  • Email- Build relationships with highly personalized email and nurture campaigns
  • Automation- Do more with less by automating marketing and sales activities
  • Inbound- Attract more prospects through engaging content and SEO/SEM optimization

On the other hand, Olark provides the following key features:

  • CRM & Helpdesk Integration
  • Concurrent chats
  • Phone support

"Salesforce.com integration" is the primary reason why developers consider Marketo over the competitors, whereas "Easy to communicate with customers" was stated as the key factor in picking Olark.

According to the StackShare community, Marketo has a broader approval, being mentioned in 793 company stacks & 30 developers stacks; compared to Olark, which is listed in 341 company stacks and 11 developer stacks.

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Pros of Marketo
Pros of Olark
  • 8
    Salesforce.com integration
  • 5
    Complex automation
  • 28
    Easy to communicate with customers
  • 14
    Simple setup
  • 11
    Good interface
  • 8
    Free
  • 4
    Chrome/Safari notifications about new messages
  • 2
    Gchat integration
  • 2
    Integrated Feedback
  • 1
    great support

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What is Marketo?

Marketing automation, social campaigns, inbound marketing, sales apps, ROI reporting - all in one place.

What is Olark?

Olark is a lightweight tool to chat with visitors to your website using your existing instant messaging client. Visitors to your website appear as buddies on your Buddy list, their messages to you appear as IMs.

Need advice about which tool to choose?Ask the StackShare community!

What companies use Marketo?
What companies use Olark?
See which teams inside your own company are using Marketo or Olark.
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What tools integrate with Marketo?
What tools integrate with Olark?

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Blog Posts

Jul 2 2019 at 9:34PM

Segment

+25
10
5610
What are some alternatives to Marketo and Olark?
HubSpot
Attract, convert, close and delight customers with HubSpot’s complete set of marketing tools. HubSpot all-in-one marketing software helps more than 12,000 companies in 56 countries attract leads and convert them into customers.
Pardot
It is a software as a service (SaaS) marketing automation platform offering email automation, targeted email campaigns and lead management for B2B sales and marketing organizations. It provides a full solution that helps marketers create meaningful connections, generate more pipeline, and empower sales to close more deals.
Eloqua
Successful demand generation, email marketing, and lead management engagement hinge on a modern platform and strategy aligned to buyer needs across all phases and channels of the buying process
Mailchimp
MailChimp helps you design email newsletters, share them on social networks, integrate with services you already use, and track your results. It's like your own personal publishing platform.
ActiveCampaign
Recognized as the leader in the marketing and sales automation for small businesses, ActiveCampaign helps over 70k growing businesses meaningfully connect and engage with their customers with personalized, intelligence-driven messages.
See all alternatives