Marketo vs Olark: What are the differences?
What is Marketo? Helping marketers master the art and science of digital marketing. Marketing automation, social campaigns, inbound marketing, sales apps, ROI reporting - all in one place.
What is Olark? Live chat with your customers for sales and support. Olark is a lightweight tool to chat with visitors to your website using your existing instant messaging client. Visitors to your website appear as buddies on your Buddy list, their messages to you appear as IMs.
Marketo belongs to "Marketing Automation" category of the tech stack, while Olark can be primarily classified under "Customer Support Chat".
Some of the features offered by Marketo are:
- Email- Build relationships with highly personalized email and nurture campaigns
- Automation- Do more with less by automating marketing and sales activities
- Inbound- Attract more prospects through engaging content and SEO/SEM optimization
On the other hand, Olark provides the following key features:
- CRM & Helpdesk Integration
- Concurrent chats
- Phone support
"Salesforce.com integration" is the primary reason why developers consider Marketo over the competitors, whereas "Easy to communicate with customers" was stated as the key factor in picking Olark.
According to the StackShare community, Marketo has a broader approval, being mentioned in 793 company stacks & 30 developers stacks; compared to Olark, which is listed in 341 company stacks and 11 developer stacks.
Sign up to add or upvote prosMake informed product decisions
Sign up to add or upvote consMake informed product decisions
What is Marketo?
What is Olark?
Need advice about which tool to choose?Ask the StackShare community!
Sign up to get full access to all the companiesMake informed product decisions
Sign up to get full access to all the tool integrationsMake informed product decisions