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It just works as expected within minutes -- you get both outbound/inbound messages, with delivery receipts or incoming callbacks -- all working in the easiest form.
Twilio is by far the most complete solution for SMS, its API is extremely well structured. And its integration with rails is pretty straight forward.
We use Twilio extensively for voice call routing, for texting. We, in fact, use it for MMS messaging as of recently...We do number masking. So the personal shopper never has your actual number, you call the Twilio number and it routes you intelligently to the customer. And vice-versa.
Twilio is a service I have experimented with, and given a project with SMS requirements I would choose Twilio to support that.
For my own phone forwarding system, SMS messaging, and will gladly build such systems for clients.
I set up text-message alerts to be sent to me when an error was raised on the web application.
Used with BlueMix NodeRed to build an application that sends a text when it's about to rain.