Crazy Egg vs Optimizely: What are the differences?

Crazy Egg and Optimizely are two popular tools that help website owners improve their user experience and conversion rates through data analysis and A/B testing. While both tools serve a similar purpose, there are several key differences between them.

1. Data Visualization: Crazy Egg focuses more on data visualization, providing heatmaps, clickmaps, and scrollmaps to visually represent user behavior on a website. These visualizations make it easier for users to understand and analyze the data without the need for detailed report analysis.

2. Testing and Experimentation: Optimizely, on the other hand, places a stronger emphasis on testing and experimentation. It allows users to create and run A/B tests, multivariate tests, and other advanced experiments to measure the impact of different variations on key conversion metrics.

3. Integration and Ease of Use: Crazy Egg offers straightforward integration with websites through a simple JavaScript snippet, making it easy for users to get started. It also provides a user-friendly interface with drag-and-drop capabilities, making it simple to create and customize reports. Optimizely, on the other hand, requires more advanced integration through its experimentation platform, which might require technical expertise to set up and manage.

4. Targeting and Personalization: Optimizely provides more advanced targeting and personalization options. Users can create experiments that target specific user segments based on their behavior, demographics, or other characteristics. This allows for more targeted optimization strategies to improve conversion rates for specific user groups.

5. Insight Depth and Granularity: Crazy Egg provides detailed granular data such as individual click data, time spent on specific elements, and scrolling behavior. This level of insight allows users to pinpoint specific areas that require optimization. Although Optimizely offers some insights, its focus is more on overall experiment performance rather than individual user behavior.

6. Pricing and Plans: There are differences in pricing and plans between the two tools. Crazy Egg offers tiered pricing based on the number of monthly pageviews, while Optimizely offers custom pricing based on the specific needs of the business, including the number of experiments and monthly visitors.

In Summary, Crazy Egg focuses more on visualizing user behavior through heatmaps and scrollmaps, while Optimizely emphasizes testing and experimentation. Crazy Egg provides detailed granular data, while Optimizely offers more advanced targeting and personalization options. Pricing and plans also differ between the two tools.