Optimizely vs Unbounce: What are the differences?
Developers describe Optimizely as "Experimentation platform for marketing, product, and engineering teams, with feature flags and personalization". Optimizely is the market leader in digital experience optimization, helping digital leaders and Fortune 100 companies alike optimize their digital products, commerce, and campaigns with a fully featured experimentation platform. On the other hand, Unbounce is detailed as "The fastest and most powerful do-it-yourself landing page platform". Unbounce is a self-serve hosted service that provides marketers doing paid search, banner ads, email or social media marketing, the easiest way to create, publish & test promotion specific landing pages without the need for IT or developers.
Optimizely and Unbounce are primarily classified as "A/B Testing Analytics" and "Landing Pages" tools respectively.
Some of the features offered by Optimizely are:
- Visual editor for client-side A/B testing
- Server-side SDKs for Full Stack experimentation
- Mobile app optimization
On the other hand, Unbounce provides the following key features:
- Drag & Drop
- Fast page design
- Form Builder
According to the StackShare community, Optimizely has a broader approval, being mentioned in 1653 company stacks & 88 developers stacks; compared to Unbounce, which is listed in 41 company stacks and 7 developer stacks.