Optimizely vs Unbounce

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Optimizely
Optimizely

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Unbounce
Unbounce

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Optimizely vs Unbounce: What are the differences?

Developers describe Optimizely as "Experimentation platform for marketing, product, and engineering teams, with feature flags and personalization". Optimizely is the market leader in digital experience optimization, helping digital leaders and Fortune 100 companies alike optimize their digital products, commerce, and campaigns with a fully featured experimentation platform. On the other hand, Unbounce is detailed as "The fastest and most powerful do-it-yourself landing page platform". Unbounce is a self-serve hosted service that provides marketers doing paid search, banner ads, email or social media marketing, the easiest way to create, publish & test promotion specific landing pages without the need for IT or developers.

Optimizely and Unbounce are primarily classified as "A/B Testing Analytics" and "Landing Pages" tools respectively.

Some of the features offered by Optimizely are:

  • Visual editor for client-side A/B testing
  • Server-side SDKs for Full Stack experimentation
  • Mobile app optimization

On the other hand, Unbounce provides the following key features:

  • Drag & Drop
  • Fast page design
  • Form Builder

According to the StackShare community, Optimizely has a broader approval, being mentioned in 1653 company stacks & 88 developers stacks; compared to Unbounce, which is listed in 41 company stacks and 7 developer stacks.

- No public GitHub repository available -
- No public GitHub repository available -

What is Optimizely?

Optimizely is the market leader in digital experience optimization, helping digital leaders and Fortune 100 companies alike optimize their digital products, commerce, and campaigns with a fully featured experimentation platform.

What is Unbounce?

Unbounce is a self-serve hosted service that provides marketers doing paid search, banner ads, email or social media marketing, the easiest way to create, publish & test promotion specific landing pages without the need for IT or developers.
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      What are some alternatives to Optimizely and Unbounce?
      Adobe Target
      A/B and multivariate testing. Personalization. AI-powered automation at scale. Testing and personalization with features that optimize, automate, and predict the best experiences for your audiences.
      Visual Website Optimizer
      Visual Website Optimizer is an easy to use A/B testing tool that allows marketing professionals to create different versions of their websites and landing pages using a point-and-click editor (no HTML knowledge needed!) and then see which version produces maximum conversion rate or sales
      Hotjar
      See how visitors are really using your website, collect user feedback and turn more visitors into customers.
      Mixpanel
      Mixpanel is an advanced analytics service that helps improve web and mobile applications by tracking how users interact & engage with them.
      LaunchDarkly
      Serving over 200 billion feature flags daily to help software teams build better software, faster. LaunchDarkly helps eliminate risk for developers and operations teams from the software development cycle.
      See all alternatives
      Decisions about Optimizely and Unbounce
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      Reviews of Optimizely and Unbounce
      Review ofUnbounceUnbounce

      We use Unbounce to create landing pages for marketing campaigns. Best part about Unbounce is that we can create highly tested landing pages in a matter of minutes.

      Their template repository is very good and they have templates for every sort of industry.

      If you are a startup without a dedicated designer or front end guys, this is the best tool to create landing pages without spending much money.

      How developers use Optimizely and Unbounce
      Avatar of Lyndon Wong
      Lyndon Wong uses UnbounceUnbounce

      Offer landing pages, and other quick form pages for both external and internal use.

      Avatar of Lyndon Wong
      Lyndon Wong uses OptimizelyOptimizely

      Quick content changes, a/b tests.

      Avatar of Lee Munroe
      Lee Munroe uses OptimizelyOptimizely

      A/B testing.

      Avatar of Anna Muth
      Anna Muth uses OptimizelyOptimizely

      a/b testing

      Avatar of Rohith Nandakumar
      Rohith Nandakumar uses OptimizelyOptimizely

      TBD

      How much does Optimizely cost?
      How much does Unbounce cost?