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Sailthru vs Zapier: What are the differences?

Sailthru: The platform for customer insights and personalized communication. Sailthru is the only company that provides fully automated, 1:1 email and onsite recommendations using a unique behavioral targeting platform. We help brands cut through the clutter and build trust with their customers by recognizing and acting upon their individual interests; Zapier: Automate tasks between other online services (services like Salesforce, Basecamp, Gmail, and 400+ more). Zapier is for busy people who know their time is better spent selling, marketing, or coding. Instead of wasting valuable time coming up with complicated systems - you can use Zapier to automate the web services you and your team are already using on a daily basis.

Sailthru can be classified as a tool in the "Marketing Automation" category, while Zapier is grouped under "Web Service Automation".

Some of the features offered by Sailthru are:

  • Analyze behavior, interests, and preferences.
  • Generate unique data profiles.
  • Automatically personalize every communication, in real time.

On the other hand, Zapier provides the following key features:

  • A Zap is a blueprint for a task you want to do over and over. In words, a Zap looks like this: "When I get a new thing in A, do this other thing in B." The first part is the trigger and the second part is the action. An example is "When I get a new entry from a Wufoo form, create a new lead in Salesforce."
  • You can pick what fields from the trigger service should go to the action service and you can use static text and custom fields too. For instance, you might say that the phone number from your Wufoo form should be the work phone of your new Salesforce lead.
  • Zapier regularly checks your trigger for new data. When the Zap triggers, Zapier automatically performs your action for you. Continuing with the Wufoo scenario, say you receive five new entries. Zapier takes each one and makes a new lead in Salesforce, customized to the way you specified in your Zap.
Advice on Sailthru and Zapier
Needs advice
on
Zapier
and
Tray.io

Hey! We are Raisegiving, a payments platform geared towards helping nonprofits raise money and manage donors. We are looking to give our Users (Admins of nonprofits) the ability to integrate their Raisegiving account with other tools such as Mailchimp and QuickBooks.

Examples of desired use cases:

  • Users should be able to sync Raisegiving audience with their Mailchimp audience, trigger the creation of a new Mailchimp audience based on data from their Raisegiving account.
  • Donations made on our platform should sync with users Quickbooks account.

Does anyone have any helpful insights into the pros and cons of Tray.io vs Zapier?

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Replies (1)
Bob Bass
President & Full Stack Enginee at Narro, LLC · | 3 upvotes · 13.8K views
Recommends
Zapier

Tray.io is expensive and only makes sense in a few rare occasions where you need 2-way constant data binding in a 'loop' where Zapier is more like an automation swiss army knife. Tray.io is aimed exclusively at enterprise while Zapier supports businesses of any size. Tray.io is very expensive and Zapier is much more reasonable especially early on before you have massive amounts of zaps.

You may also want to look at Integromat but Zapier would be my choice in this case. I almost don't see Tray.io as being something worth considering for your particular use case unless there's a massive scale behind your product that I'm unaware of (absurd amounts of tasks in the hundreds of thousands).

Zapier also has a great community and an "experts" program in the event that you want to outsource your automation.

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Pros of Sailthru
Pros of Zapier
    Be the first to leave a pro
    • 45
      Sync cloud services
    • 34
      Easy setup
    • 15
      Scheduled tasks
    • 8
      Great customer support
    • 6
      Integrates with Trello
    • 6
      Gives me updates anytime, anywhere

    Sign up to add or upvote prosMake informed product decisions

    Sign up to add or upvote consMake informed product decisions

    What is Sailthru?

    Sailthru is the only company that provides fully automated, 1:1 email and onsite recommendations using a unique behavioral targeting platform. We help brands cut through the clutter and build trust with their customers by recognizing and acting upon their individual interests.

    What is Zapier?

    Zapier is for busy people who know their time is better spent selling, marketing, or coding. Instead of wasting valuable time coming up with complicated systems - you can use Zapier to automate the web services you and your team are already using on a daily basis.

    Need advice about which tool to choose?Ask the StackShare community!

    What companies use Sailthru?
    What companies use Zapier?
    See which teams inside your own company are using Sailthru or Zapier.
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    What tools integrate with Sailthru?
    What tools integrate with Zapier?

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    Blog Posts

    Jul 2 2019 at 9:34PM

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    What are some alternatives to Sailthru and Zapier?
    Mailchimp
    MailChimp helps you design email newsletters, share them on social networks, integrate with services you already use, and track your results. It's like your own personal publishing platform.
    Twilio SendGrid
    Twilio SendGrid's cloud-based email infrastructure relieves businesses of the cost and complexity of maintaining custom email systems. Twilio SendGrid provides reliable delivery, scalability & real-time analytics along with flexible API's.
    Marketo
    Marketing automation, social campaigns, inbound marketing, sales apps, ROI reporting - all in one place.
    Braze
    Braze is a comprehensive customer engagement platform that powers relevant and memorable experiences between consumers and the brands they love.
    Iterable
    Iterable empowers growth marketers to create world-class user engagement campaigns throughout the full lifecycle, and across all channels. Marketers segment users, build workflows, automate touchpoints at scale without engineering support.
    See all alternatives