Facebook Pixel logo
A piece of code for your website that lets you measure, optimise and build audiences for your advertising campaigns
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What is Facebook Pixel?

A code that you place on your website. It collects data that helps you track conversions from Facebook ads
Facebook Pixel is a tool in the General Analytics category of a tech stack.

Who uses Facebook Pixel?

Companies
24 companies reportedly use Facebook Pixel in their tech stacks, including Spirit Pixels™, Botanalytics, and Penmob.

Developers
14 developers on StackShare have stated that they use Facebook Pixel.

Why developers like Facebook Pixel?

Here’s a list of reasons why companies and developers use Facebook Pixel
Top Reasons
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Facebook Pixel Alternatives & Comparisons

What are some alternatives to Facebook Pixel?
Google Analytics
Google Analytics lets you measure your advertising ROI as well as track your Flash, video, and social networking sites and applications.
Facebook Analytics
Get a deeper understanding of where and how people interact with your business across your website, app, Facebook Page and more. You can visualise people's progress to conversion through their actions across your Page and website, mobile and desktop, and more.
Google Tag Manager
Tag Manager gives you the ability to add and update your own tags for conversion tracking, site analytics, remarketing, and more. There are nearly endless ways to track user behavior across your sites and apps, and the intuitive design lets you change tags whenever you want.
Matomo
It is a web analytics platform designed to give you the conclusive insights with our complete range of features. You can also evaluate the full user-experience of your visitor’s behaviour with its Conversion Optimization features, including Heatmaps, Sessions Recordings, Funnels, Goals, Form Analytics and A/B Testing.
Piwik
Piwik is a full featured PHP MySQL software program that you download and install on your own webserver. Piwik aims to be a Free software alternative to Google Analytics, and is already used on more than 1,000,000 websites. Privacy is built-in!
See all alternatives

Facebook Pixel's Followers
11 developers follow Facebook Pixel to keep up with related blogs and decisions.
Pathompat Sungpankhao
Fiona Anderson
Anne Haber
Michael Chen
David Arredondo
Shashank Sharma
Maxime GRAS
Mohamma76685757
Md Masum Billah
MMN77