What is Facebook Pixel?
A code that you place on your website. It collects data that helps you track conversions from Facebook ads
Facebook Pixel is a tool in the General Analytics category of a tech stack.
Who uses Facebook Pixel?
24 companies reportedly use Facebook Pixel in their tech stacks, including Spirit Pixels™, Botanalytics, and Penmob.
14 developers on StackShare have stated that they use Facebook Pixel.
Why developers like Facebook Pixel?
Here’s a list of reasons why companies and developers use Facebook Pixel
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Facebook Pixel Alternatives & Comparisons
What are some alternatives to Facebook Pixel?
See all alternatives
Google Analytics lets you measure your advertising ROI as well as track your Flash, video, and social networking sites and applications.
Get a deeper understanding of where and how people interact with your business across your website, app, Facebook Page and more. You can visualise people's progress to conversion through their actions across your Page and website, mobile and desktop, and more.
Google Tag Manager
Tag Manager gives you the ability to add and update your own tags for conversion tracking, site analytics, remarketing, and more. There are nearly endless ways to track user behavior across your sites and apps, and the intuitive design lets you change tags whenever you want.
It is a web analytics platform designed to give you the conclusive insights with our complete range of features. You can also evaluate the full user-experience of your visitor’s behaviour with its Conversion Optimization features, including Heatmaps, Sessions Recordings, Funnels, Goals, Form Analytics and A/B Testing.
Piwik is a full featured PHP MySQL software program that you download and install on your own webserver. Piwik aims to be a Free software alternative to Google Analytics, and is already used on more than 1,000,000 websites. Privacy is built-in!