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Facebook Pixel

A piece of code for your website that lets you measure, optimise and build audiences for your advertising campaigns
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What is Facebook Pixel?

A code that you place on your website. It collects data that helps you track conversions from Facebook ads
Facebook Pixel is a tool in the General Analytics category of a tech stack.

Who uses Facebook Pixel?

117 companies reportedly use Facebook Pixel in their tech stacks, including Affirm, Fundamentei, and bigin.

171 developers on StackShare have stated that they use Facebook Pixel.

Facebook Pixel Integrations

Rudderstack, Freshpaint, SweepWidget, Weblium, and Short.cm are some of the popular tools that integrate with Facebook Pixel. Here's a list of all 7 tools that integrate with Facebook Pixel.
Decisions about Facebook Pixel

Here are some stack decisions, common use cases and reviews by companies and developers who chose Facebook Pixel in their tech stack.

Iva Obrovac
Product Marketing Manager at Martian & Machine · | 8 upvotes · 77.2K views


This is a question for best practice regarding Segment and Google Tag Manager. I would love to use Segment and GTM together when we need to implement a lot of additional tools, such as Amplitude, Appsfyler, or any other engagement tool since we can send event data without additional SDK implementation, etc.

So, my question is, if you use Segment and Google Tag Manager, how did you define what you will push through Segment and what will you push through Google Tag Manager? For example, when implementing a Facebook Pixel or any other 3rd party marketing tag?

From my point of view, implementing marketing pixels should stay in GTM because of the tag/trigger control.

If you are using Segment and GTM together, I would love to learn more about your best practice.


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Facebook Pixel Alternatives & Comparisons

What are some alternatives to Facebook Pixel?
Google Analytics
Google Analytics lets you measure your advertising ROI as well as track your Flash, video, and social networking sites and applications.
Facebook Analytics
Get a deeper understanding of where and how people interact with your business across your website, app, Facebook Page and more. You can visualise people's progress to conversion through their actions across your Page and website, mobile and desktop, and more.
Google Tag Manager
Tag Manager gives you the ability to add and update your own tags for conversion tracking, site analytics, remarketing, and more. There are nearly endless ways to track user behavior across your sites and apps, and the intuitive design lets you change tags whenever you want.
Facebook Ads
It is targeted to users based on their location, demographic, and profile information. Many of these options are only available
JavaScript is most known as the scripting language for Web pages, but used in many non-browser environments as well such as node.js or Apache CouchDB. It is a prototype-based, multi-paradigm scripting language that is dynamic,and supports object-oriented, imperative, and functional programming styles.
See all alternatives

Facebook Pixel's Followers
177 developers follow Facebook Pixel to keep up with related blogs and decisions.