Achieving #MarketingAutomation using AutopilotHQ
Some of the key aspects evaluated here:
- Ability to integrate with @{Segment}|tool:5| or @{Zapier}|tool:286|
- Being multi-channel (Not just Email automation)
- Dozens of integrations and capabilities: SFDC, In app messages, SMS, Push Notifications, Direct Mail, Segment Events...
- Allowing teams to operate outside of engineering dependencies
- Segmentation against user attributes / user traits
- Static or Dynamic segments
- Concept of user journeys
- And more
Combined with Segment and its own sets of integrations and capabilities, AutopilotHQ ended up being a very powerful tool for Product Marketing to use at SmartZip.
Couple of years later, there certainly were some overlap with the features offered by Intercom 's engagement module , but our team kept on using this tool given the greater range of functionality / capabilities.
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