NoFilter

I remember when I started measuring usage in the app, that it was not simple at all to decide between the FEW options that we had for mobile analytics tracking.

Due to NoFilter is 100% developed over by Expo, the decision was easy: I checked the integrations available with Expo, and at that time the only one we had, was Amplitude. Not even Firebase Analytics was implemented at that time.

So, the decision was simple.

The UI is super simple, a really faster that Google Analytics (or Google Play Developers Platform).

Nice free tier.

Mailgun was a bit hard to configure at first, but I think it's the same problem for all the emails senders. After having everything configured in Mailgun, the implementation was super simple.

PROS:

• Templates
• You can send variables from the backend
• Good analytics
• Simple API
• Cheap

I mainly use it for sending recover passwords. Google integration with Zapier.

Well... Google Maps is te 50% of out app. NoFilter is basically a map, where we show the best photo spots around the world. Useful for photographers.

As you may imagine, Google Maps cover the Map necessity. Super nice performance. Easy to implement in mobile, and webs. Huge free layer. Clearly the option to go for an MVP

I don't even know if there is an alternative to Postman. Postman is one of the "de facto" standars that I don't even waste my time thinking in another option.

In the last version, Postman got a bit more complicated, complex, than the previous versions. I really miss the simplicity of the previous version, but well... still a super nice UI.

Zapier changed the game. A lot fo marketing tasks can be done with Zapier.

In NoFilter, I mainly focus Zapier on automating marketing. For example: Sending emails when something happens (like a new user get registered), or sending a Tweet to Twitter when some even happens. Etc etc.

The good thing about Zapier, that few people knows, is that you are able to create your own integrations for Zapier, so you are able to add your own API to Zapier, and then uses some other APIs to play with yours.

Awesome tool. A MUST for any other project coming.

Google Analytics comes with the Firebase package.

Firebase is a really good marketing penetration tool from Google.

We are using Google Analytics only for tracking websites analytics.

Firebase, automatically tracks Apps usage in Google Analytics, but I totally ignore them. All Apps track usage are made by Amplitude (an alternative)

The point here is that I never decided for Google Cloud Platform. The win here comes from the Firebase side.

For every single MVP, Firebase is the way to go. Always. And Firebase is made over Google Cloud Platform.

So, I could say that we are using Google Cloud Platform but just with a nicer UI, called Firebase.

For some things, like Cloud Scheduling, Billing, Advance Configurations, etc, I have to use Google Cloud Platform, but usually with Firebase is enough.

We know that Sass is not a replace for CSS, but in my mind there is no CSS with no Sass.

One of the first complement/plugins I add to the environment, are the Sass processing files/demons.

I couldn't imagine going back to pure CSS. Sass is even the way to go, regarding Styled Components, CSS Modules, and all the other options.

Due to we are using G Suite for emails, Google Drive comes out of the box.

In Google Drive we keep save just some basic marketing files. We used it as a single repository to share files between designers and developers. Nothing more than that. In some moment we had some backups there, but just for security reasons, we removed it

Nothing new to say regarding Node.js.

The main idea of NoFilter was to implement a whole platform using JavaScript (or Ecma... but... you got my point).

NodeJS is working with Express in the backend (supported by Firebase Functions). Everything is working super smooth, after 3 years with no issues at all. A classic way to go.