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Hi, If you go this route (Wordpress & Odoo), then you would have to maintain two systems. You have to hire two experts. And, you would have to find someone who will bring the Wordpress-site and the webshop somehow together. Additionally, changes to the design would have to be done in both systems. So, for sake of simplicity & flexibility, I would recommend to use one backend only. Check out "WooCommerce" which is based on Wordpress. The Wordpress eco-system is quite diverse and you are not the first start up with such backend-architecture. So you may find a Wordpress-based solution easily.
I would recommend to look for more alternative solutions in the Wordpress eco-system before you make your decision that you want to go with Odoo.
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