The real question here is not about the technology but rather your real needs and your data. Do you need to manage data that has core concepts and relations ? (such as a family, with parents and children) or do you need to manage a basic collection of similar data (such as blog entries)? PostgreSQL is definitely a relational database for managing entities and their relationships whereas MongoDB (I may be strongly opinionated here ;-) ) is more targeted at managing collection of entities (such as the blog entries). For an e-commerce site (with some products, products categories, user ratings and comments, prices, bundles...) I would go for PostgreSQL as it will support/guide you in creating a structured data set with all your products, organized in categories and with user ratings/comments attached to them. HTH