Campaign Setup and Targeting (Week 3-4) With the strategy in place, the provider sets up your first LinkedIn ad campaigns. This involves: Choosing the right ad formats (Sponsored Content, Message Ads, or Lead Gen Forms) Defining audience targeting based on job titles, industries, and company size Setting bidding strategies Writing engaging ad copy Designing ad creatives Proper targeting ensures your ads reach the right audience, maximizing your return on investment from the start.