Decision at StackShare about SendGrid, Rails, sendwithus, TransactionalEmail, ABTestingAnalytics

Avatar of lukehamilton
Sr. Engineer at StackShare ·

At StackShare we were discussing how to increase the retention of our newly signed up users. We hypothesized that if we made certain changes to the emails in our on-boarding process we could increase our retention and activation of users.

We decided to use sendwithus because it offered us the ability to A/B test our transactional emails. We also utilized the sendwithus analytics dashboard to gain real time insight into the performance of our email campaigns. Furthermore sendwithus has a Rails gem that allowed us to easily integrate the product into our application. We were also able to integrate sendwithus with our SendGrid account. #ABTestingAnalytics #TransactionalEmail

4 upvotes·6.9K views
Avatar of Luke Hamilton

Luke Hamilton

Sr. Engineer at StackShare