Decision at StackShare about SendGrid, Rails, sendwithus, TransactionalEmail, ABTestingAnalytics

Avatar of lukehamilton
Sr. Engineer at StackShare ·
SendGridSendGridRailsRailssendwithussendwithus
#TransactionalEmail
#ABTestingAnalytics

At StackShare we were discussing how to increase the retention of our newly signed up users. We hypothesized that if we made certain changes to the emails in our on-boarding process we could increase our retention and activation of users.

We decided to use sendwithus because it offered us the ability to A/B test our transactional emails. We also utilized the sendwithus analytics dashboard to gain real time insight into the performance of our email campaigns. Furthermore sendwithus has a Rails gem that allowed us to easily integrate the product into our application. We were also able to integrate sendwithus with our SendGrid account. #ABTestingAnalytics #TransactionalEmail

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Avatar of Luke Hamilton

Luke Hamilton

Sr. Engineer at StackShare