Always evolving. Here's stuff I've deployed and liked.


  • Full-lifecycle communications via email and in-app messaging, for batch and automated campaigns.


  • Integration of various user data sources and destinations for marketing automation, communications, and analytics.


  • Offer landing pages, and other quick form pages for both external and internal use.


  • Hosting and insights on video content and on-demand webinars.


  • Analytics and insights about web pages.


  • Analytics and insights about users.


  • Integrating cloud services, and sending user events and traits to the Segment HTTP API.


  • Collaboration, messaging, notifications.


  • Forms, sheets, collaboration.


  • Top-of-funnel email campaigns. Email communication with people who exist outside of our core automated systems (aka outside of our digital journey).


  • Quick content changes, a/b tests.


  • Sales CRM to track activity with leads, contacts, opportunities and accounts. Marketing systems automatically sync with SFDC using a combination of Zapier and Segment.


  • Aggregation of user events and traits across a marketing website, SaaS web application, user account provisioning backend and Salesforce CRM. Enables full-funnel analysis of campaign ROI, customer acquisition, engagement and retention at both the user and target account level.


  • BI front-end to a Google BigQuery warehouse. Data exploration, dashboards, audience segmentation, workflow integrations. Can define audiences and take action via Webhook and Segment API integrations.



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