Manuel Ortiz

@mortizbey·CTO / Co-Founder·BUREA

San Juan, PRortimanu@https://twitter.com/mortizbeyJoined March 2018

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I am a Software Engineer, Software Architect, and Technology Entrepreneur whose main mission is to impact the lives of others by working closely with software development or technology related groups while hiring and influencing the best talent. I am a strong believer in leading by example and working alongside teams, not as a superior or boss-like way, but as peers working together for a well defined goal and purpose. All of that, while always respecting our differences, building up on our strengths, reducing our weaknesses, and being accountable for the responsibilities we have to our fellow workers and our employers as a whole. Recently, I was the CTO of Better Ideas LLC (BUREA PR/MX - Series A Funded Startup) a leading rewards mobile app and platform that gave brands a direct connection to shoppers to incentivize purchases, drive sales and increase engagement. Shoppers got rewards for buying promoted products and submitting their receipts while brands got shopping behavior insights that helped optimize future efforts and predict purchase behavior. Before that, I was the founder and CEO/CTO of Citamed.net, a successful software-as-a-service company for automated scheduling and appointment confirmation for the healthcare sector which won multiple awards and was successfully acquired in 2017 by a big communications and marketing company in Puerto Rico. Previously, between 2011 and 2015, I was also part of a small Software Development R&D group inside Hewlett Packard Labs where I was in charge of researching, designing, and developing prototype software for modeling HPE Labs newest technologies and state-of-the-art hardware. These last decade, I have also been actively involved in educating and training others about the benefits of Software-related careers by helping students, as well as entrepreneurs, on establishing and structuring their software startups.