Why

We wanted a way to start tracking our own events to have better control over them and support variety of analytics use cases including product and business decisions. Snowplow has done a lot of heavy lifting, especially robust collectors, enrichers and data dumping to S3, using the real time pipeline.

Setup

The setup itself was a little complicated because of not-so-good documentation. However, the Snowplow community is quite active and the maintainers are quick to respond on the forum.