With PostgreSQL you could easily integrate JSON or array type columns and develope a simple interface to add columns on your application. Anyway handling all the data this way will require some intermediate skill with PostgreSQL dialect and a mix and match of syntaxes for your analitical queryes. Also you will need to have a good design for you backend to handle all this. MongoDB will handle all this in a more natural way and I believe will be more easily integrated with a Node.js backend.