We had a goal of taking advantage of AWS services to create a unique offering and #AWSLambda gave us a chance to create an embedded analytics and business intelligence solution that was completely different from any other on the market. The big problem with server-based analytics products is that those servers are always on, and consequently you're paying for that server to sit there the majority of each day doing nothing. With serverless technology, we created an analytics solutions that works just like any other SaaS analytics product, but you pay for what you use. Using #AWSLambda and #AWSElasticContainerService we created an analytics product for companies of any size with a cost of hosting that is typically about half of a traditional server-based deployed product.