This is largely a matter of opinion. I see that someone else responded and recommended MongoDB but since you are doing data analytics, I highly recommend you go with SQL. You're going to have a really hard time normalizing the data when you can't manipulate relationships and bulk edit with a nice update query.

I'm much more experienced with MySQL than any other database and I am having a hard time getting on board with noSQL entirely because it's really hard to query complex data with relationships using noSQL. I'm using Firestore with one of my apps and MongoDB with another app but they both use MySQL for the heavy lifting and then a document database for things like permissions, caching, etc.

It sounds like the type of problem you need to reverse engineer. I'm sure you can imagine what the data sets would look like if you use MongoDB or Postgres. I suspect that putting in a little bit more work up front will pay high dividends and productivity once the data is normalized.

Again - it's largely a matter of preference but I prefer SQL almost every time.