While working on content optimization recently, I noticed that ranking today is no longer just about Google SERPs.

Search behavior is clearly shifting:

This is where SEO + GEO (Generative Engine Optimization) starts to matter.

Traditional SEO focuses on:

GEO adds another layer:

In practice, this means:

I’m curious to hear from others:

Would love to learn how others are adapting their content strategies for this shift.