I’ve been working closely with local service businesses lately (plumbers, repair, cleaning, etc.), and I noticed something interesting:

Most of them either:

Not because they don’t care, but because they don’t have time to manage it.

At the same time, they’re very active day-to-day:

But none of that shows up on their website.

So I started building Forxample, a feed-first website where instead of managing pages, businesses just post updates, and their site reflects that.

The idea is simple: