ETLR was born from real frustration. When building previous companies, we were constantly building small data processing pipelines, writing glue code to handle webhooks, and setting up crons for scheduled tasks.

We tried the usual suspects, Zapier, n8n, and others. They were fine for quick prototypes, but they didn't align with the engineering principles we'd been following. No version control. No infrastructure as code. No proper CI/CD. Every deployment felt like a step backwards.

We knew there had to be a better way. A way to define workflows in a simple YAML file, version them in Git, and deploy them with a single command, just like the rest of our infrastructure.

That's why we built ETLR. Workflows as code, done properly.