Ruben Lozano

Hello Ben,

I have been using Mixpanel and Amplitude and both of them are good solutions in order to track events on your product; events, funnel analysis, retention and so on. The most important thing is that you set up properly the taxonomy and naming convention of your events' structure. I don't have anything against Segment I tried once but I didn't work with that tool but it for sure is a good one based on other workmates' opinions. ¡Important! When tracking distribution channels, take into consideration the attribution channel and all the touches that the users do in all the channels before your conversions. Some of them are good to open a path and other ones good to close.

Besides that, for A/B testing there are several options in the market but VWO is a good one that with a lot of features to get good insights into the A/B testing. Another one could be Optimizely or Google Optimize. ¡Important! Some teams instead run A/B testing because sometimes that could be a technological issue, they run cohort tests, where basically they change features on the product and they analyse this performance with the new users and compare. That could have another issue like seasonality but it is another option.

Overview, I recommend Amplitude and VWO but just to make simple the answer, because Mixpanel, Segment and the other options that the other users wrote here are good too.

All the best, and let me know how your experience was with all these tools. :)

Cheers,

Hello Mohan,

To be honest, I don't have experience working with analytics on apps and also I don't have experience with Looker, so I cannot say I will suggest that one. I know that Amplitude is a known product analytics tool for apps. I know that in the #GoPractice course, Oleg (CEO GoPractice) was using Amplitude in all his experience with mobile game apps, so I guess apps could work well too. I have experience using Amplitude for SaaS solutions and it is great to create all kinds of analytics for the product. Then Google Datastudio is the classic solution to create dashboards and reports connect it with any data source. Also, some people, instead of Amplitude are using the new Google Analytics, @GoogleAnalytics #GA4 or Mixpanel. However, my suggestion is to use Amplitude and if there are reports that you cannot answer with Amplitude, use Google Data Studio.

I hope that could help you.

Cheers,

Hello Iva,

I think it is a good exercise to think about this framework once you start to add tags, triggers, and parameters and connect data between different tools (Amplitude, Google Ads, Linkedin Ads, Twitter Ads). I really love a post where Daniel Wolchonok shared a video about the Data Stack at Reforge (https://www.linkedin.com/feed/update/urn:li:activity:6963174688554414080/). My suggestion and what I see in other startups, centralise everything in one platform, Segment, and then send data whatever you need. Allow Google Tag Manager to be the tool for marketers and don't allow them to use Segment (I am a marketer). It is good that marketers have the freedom to set up tags and triggers for conversions and audiences but it is good that they don't have access to everything. So, I found it very simple to do it that way, Segment for everything and then connect Segment with Google Tag Manager where Google Tag Manager will allow marketers to work on the events, conversions, tracking, pixels, etc.

I hope you find this helpful. I will try to work on creating basic documentation to collect all of that information. I found really interesting for many startups at the beginning.

Cheers,

Hello, Use Hubspot I think it is a great solution if you manage "leads". When I mean "leads" I mean your users fill in a form and you have to do follow-ups and you must have a CRM to track all of that. Plus Hubspot, what you should integrate is a web analytics solution with UTMs to track the visits for each channel. Buffer is a great solution for sharing and schedule content but nothing else. I think here is more what you need to achieve, what is your main goal, what is your job to be done, and then, based on that see if the answer is Hubspot or any other solution. Hubspot they have the free CRM version. They have more solutions and some of them you have to pay for and are quite expensive. Maybe they have a special price for NGOs.

I might be quite broad with my answer, but if you answer those questions, the advice could be more accurate and narrow.

I hope you find useful this answer.

Cheers,

Hello Brett,

Not sure about Cordova and compatibility with the product analytics tools. However, I believe you can set up events to swipe and cross that information with the page or the workflow. I was using Adobe Analytics when I was working on a banking app but I believe that is really really expensive. Other options can be Amplitude or PostHog. Amplitude because I think it is a really good tool and PostHog because of the pricing.

I hope you found this helpful.

Cheers,

Hello Anthony,

If you want to replace those 2 tools which are completely different from the use case, I think I will suggest Asana if you want something cheap and Monday if you want something more visual but a little bit more expensive. I agree with Slack. Slack is to communicate and you can integrate tasks and reminders there from the Project Management Tool but it is not a place to work on the tasks. And Jira is really powerful and complex. I think you will like Asana if you want something easy and Monday if you want something more visual. I didn't use Quip for a long time but I don't think will be an option in this case if you want something simpler, easy and cheaper.

Another option for me is Noton which is easy and simple too because connects very well with documentation.

I hope you found useful this recommendation.

All the best,

Hello Mari,

I am not sure about all those features that you asked but probably I will take a look at PostHog. It has auto-capture and I think it is easy to work with it. Then you have powerful tools like Amplitude which I believe don't have auto-capture but the analysis tools are really amazing.

Let me know which one you decide on at the end.

Cheers,

Hello,

My advice will be Notion. I don't know Week Plan, so I don't know if that tool can help you with your job-to-be-done. I know Trello but there is something about the user experience that doesn't help me to work on that tool.

I found Notion really easy to create tasks with the table database and you can build different views with the same database. In case you want to use Eisenhower Matrix, you can create a property and a dropdown with the options of the Eisenhower Matrix and you can create personalise automation with that property. I have my own Kanban Task Board with that and I found really easy to check the tasks and progress.

That is regarding the desktop, if you are looking for a mobile app, I am not sure which one will be the best for that. You need to understand your job-to-be-done on mobile experience to find the right tool for you.

I hope you find this advice helpful.

Hello Priyadarshani,

I didn't know Superset, I will take a look and see. Definitely, I am super happy with Metabase and I believe the UI/UX of Metabase is really good. The other tool that I am using for other startups is Mode. Take a look and see if you like it too.

All the best.

Cheers,