Ryan A

Hi All, Does anybody here have any experiences or perspectives they could share on using Google Optimize to personalize content recommendations for a digital news publisher? Would it be an appropriate solution? They don't seem to reference this kind of use case specifically, but the function on face value seems like it could do the job.

Hey all, I'm managing the implementation of a customer data platform and headless CMS for a digital consumer content publisher. We're weighing up the pros and cons of implementing an OTB activation platform like Optimizely Recommendations or Dynamic Yield vs developing a bespoke solution for personalising content recommendations. Use Case is CDP will house customers and personas, and headless CMS will contain the individual content assets. The intermediary solution will activate data between the two for personalisation of news content feeds. I saw GCP has some potentially applicable personalisation solutions such as recommendations AI, which seem to be targeted at retail, but would probably be relevant to this use case for all intents and purposes. The CDP is Segment and the CMS is Contentstack. Has anyone implemented an activation platform or personalisation solution under similar circumstances? Any advice or direction would be appreciated! Thank you

Hey all, We're currently weighing up the pros & cons of using Firebase Authentication vs something more OTB like Auth0 or Okta to manage end-user access management for a consumer digital content product. From what I understand so far, Something like Firebase Auth would require more dev effort but is likely to cost less overall, whereas OTB, you have a UI-based console which makes config by non-technical business users easier to manage. Does anyone else have any intuitions or experiences they could share on this, please? Thank you!