I’ve known Peter at Segment for about a year now. I think I first got wind of Segment through their Analytics Academy. Segment seemed like it could be really useful for folks that have a lot of analytics solutions. For us, it was more of a future-proof sort of thing. Where I knew we’d need more analytics (by more, I mean something other than Google Analytics) eventually so this seemed like an easy way to add new ones later on. It’s definitely been useful so far and I’m looking forward to using it more as we add more analytics solutions.