Alternatives to Snowplow

This is my stack in Application & Data

JavaScript PHP HTML5 jQuery Redis Amazon EC2 Ubuntu Sass Vue.js Firebase Laravel Lumen Amazon RDS GraphQL MariaDB

My Utilities Tools

Google Analytics Postman Elasticsearch

My Devops Tools

Git GitHub GitLab npm Visual Studio Code Kibana Sentry BrowserStack

My Business Tools

Slack

Functionally, Amplitude and Mixpanel are incredibly similar. They both offer almost all the same functionality around tracking and visualizing user actions for analytics. You can track A/B test results in both. We ended up going with Amplitude at BaseDash because it has a more generous free tier for our uses (10 million actions per month, versus Mixpanel's 1000 monthly tracked users).

Segment isn't meant to compete with these tools, but instead acts as an API to send actions to them, and other analytics tools. If you're just sending event data to one of these tools, you probably don't need Segment. If you're using other analytics tools like Google Analytics and FullStory, Segment makes it easy to send events to all your tools at once.

Back in 2014, I was given an opportunity to re-architect SmartZip Analytics platform, and flagship product: SmartTargeting. This is a SaaS software helping real estate professionals keeping up with their prospects and leads in a given neighborhood/territory, finding out (thanks to predictive analytics) who's the most likely to list/sell their home, and running cross-channel marketing automation against them: direct mail, online ads, email... The company also does provide Data APIs to Enterprise customers.

I had inherited years and years of technical debt and I knew things had to change radically. The first enabler to this was to make use of the cloud and go with AWS, so we would stop re-inventing the wheel, and build around managed/scalable services.

For the SaaS product, we kept on working with Rails as this was what my team had the most knowledge in. We've however broken up the monolith and decoupled the front-end application from the backend thanks to the use of Rails API so we'd get independently scalable micro-services from now on.

Our various applications could now be deployed using AWS Elastic Beanstalk so we wouldn't waste any more efforts writing time-consuming Capistrano deployment scripts for instance. Combined with Docker so our application would run within its own container, independently from the underlying host configuration.

Storage-wise, we went with Amazon S3 and ditched any pre-existing local or network storage people used to deal with in our legacy systems. On the database side: Amazon RDS / MySQL initially. Ultimately migrated to Amazon RDS for Aurora / MySQL when it got released. Once again, here you need a managed service your cloud provider handles for you.

Future improvements / technology decisions included:

Caching: Amazon ElastiCache / Memcached CDN: Amazon CloudFront Systems Integration: Segment / Zapier Data-warehousing: Amazon Redshift BI: Amazon Quicksight / Superset Search: Elasticsearch / Amazon Elasticsearch Service / Algolia Monitoring: New Relic

As our usage grows, patterns changed, and/or our business needs evolved, my role as Engineering Manager then Director of Engineering was also to ensure my team kept on learning and innovating, while delivering on business value.

One of these innovations was to get ourselves into Serverless : Adopting AWS Lambda was a big step forward. At the time, only available for Node.js (Not Ruby ) but a great way to handle cost efficiency, unpredictable traffic, sudden bursts of traffic... Ultimately you want the whole chain of services involved in a call to be serverless, and that's when we've started leveraging Amazon DynamoDB on these projects so they'd be fully scalable.

Our primary source of monitoring and alerting is Datadog. We’ve got prebuilt dashboards for every scenario and integration with PagerDuty to manage routing any alerts. We’ve definitely scaled past the point where managing dashboards is easy, but we haven’t had time to invest in using features like Anomaly Detection. We’ve started using Honeycomb for some targeted debugging of complex production issues and we are liking what we’ve seen. We capture any unhandled exceptions with Rollbar and, if we realize one will keep happening, we quickly convert the metrics to point back to Datadog, to keep Rollbar as clean as possible.

We use Segment to consolidate all of our trackers, the most important of which goes to Amplitude to analyze user patterns. However, if we need a more consolidated view, we push all of our data to our own data warehouse running PostgreSQL; this is available for analytics and dashboard creation through Looker.

Functionally, Amplitude and Mixpanel are incredibly similar. They both offer almost all the same functionality around tracking and visualizing user actions for analytics. You can track A/B test results in both. We ended up going with Amplitude at BaseDash because it has a more generous free tier for our uses (10 million actions per month, versus Mixpanel's 1000 monthly tracked users).

Segment isn't meant to compete with these tools, but instead acts as an API to send actions to them, and other analytics tools. If you're just sending event data to one of these tools, you probably don't need Segment. If you're using other analytics tools like Google Analytics and FullStory, Segment makes it easy to send events to all your tools at once.

Hi there, we are a seed-stage startup in the personal development space. I am looking at building the marketing stack tool to have an accurate view of the user experience from acquisition through to adoption and retention for our upcoming React Native Mobile app. We qualify for the startup program of Segment and Mixpanel, which seems like a good option to get rolling and scale for free to learn how our current 60K free members will interact in the new subscription-based platform. I was considering AppsFlyer for attribution, and I am now looking at an affordable yet scalable Mobile Marketing tool vs. building in-house. Braze looks great, so does Leanplum, but the price points are 30K to start, which we can't do. I looked at OneSignal, but it doesn't have user flow visualization. I am now looking into Urban Airship and Iterable. Any advice would be much appreciated!

Segment has made it a no-brainer to integrate with third-party scripts and services, and has saved us from doing pointless redeploys just to change the It gives you the granularity to toggle services on different environments without having to make any code changes.

It's also a great platform for discovering SaaS products that you could add to your own – just by browsing their catalog, I've discovered tools we now currently use to augment our main product. Here are a few:

• Heap: We use Heap for our product analytics. Heap's philosophy is to gather events from multiple sources, and then organize and graph segments to form your own business insights. They have a few starter graphs like DAU and retention to help you get started.
• Hotjar: If a picture's worth a thousand words, than a video is worth 1000 * 30fps = 30k words per second. Hotjar gives us videos of user sessions so we can pinpoint problems that aren't necessarily JS exceptions – say, logical errors in a UX flow – that we'd otherwise miss.
• Bugsnag: Bugsnag has been a big help in catching run-time errors that our users encounter. Their Slack integration pings us when something goes wrong (which we can control if we want to notified on all bugs or just new bugs), and their source map uploader means that we don't have to debug minified code.

Hello, We are a medical technology company looking to integrate an in-app analytics tool. We've evaluated Mixpanel, Pendo, and Heap and are most impressed that Heap will solve our issues. We'd like to be able to determine not only clicks (con of Pendo) but also swipes and other user gestures within our app. Not sold on all three of these, can also look at other tools. We use Cordova, so hoping to find something compatible with that. Any advice?

Thanks

I'm wondering if any Cloud Firestore users might be open to sharing some input and challenges encountered when trying to create a low-cost, low-latency data pipeline to their Analytics warehouse (e.g. Google BigQuery, Snowflake, etc...)

I'm working with a platform by the name of Estuary.dev, an ETL/ELT and we are conducting some research on the pain points here to see if there are drawbacks of the Firestore->BQ extension and/or if users are seeking easy ways for getting nosql->fine-grained tabular data

Please feel free to drop some knowledge/wish list stuff on me for a better pipeline here!

I use Google BigQuery because it makes is super easy to query and store data for analytics workloads. If you're using GCP, you're likely using BigQuery. However, running data viz tools directly connected to BigQuery will run pretty slow. They recently announced BI Engine which will hopefully compete well against big players like Snowflake when it comes to concurrency.

What's nice too is that it has SQL-based ML tools, and it has great GIS support!

When I joined NYT there was already broad dissatisfaction with the LAMP (Linux Apache HTTP Server MySQL PHP) Stack and the front end framework, in particular. So, I wasn't passing judgment on it. I mean, LAMP's fine, you can do good work in LAMP. It's a little dated at this point, but it's not ... I didn't want to rip it out for its own sake, but everyone else was like, "We don't like this, it's really inflexible." And I remember from being outside the company when that was called MIT FIVE when it had launched. And been observing it from the outside, and I was like, you guys took so long to do that and you did it so carefully, and yet you're not happy with your decisions. Why is that? That was more the impetus. If we're going to do this again, how are we going to do it in a way that we're gonna get a better result?

So we're moving quickly away from LAMP, I would say. So, right now, the new front end is React based and using Apollo. And we've been in a long, protracted, gradual rollout of the core experiences.

React is now talking to GraphQL as a primary API. There's a Node.js back end, to the front end, which is mainly for server-side rendering, as well.

Behind there, the main repository for the GraphQL server is a big table repository, that we call Bodega because it's a convenience store. And that reads off of a Kafka pipeline.

To provide employees with the critical need of interactive querying, we’ve worked with Presto, an open-source distributed SQL query engine, over the years. Operating Presto at Pinterest’s scale has involved resolving quite a few challenges like, supporting deeply nested and huge thrift schemas, slow/ bad worker detection and remediation, auto-scaling cluster, graceful cluster shutdown and impersonation support for ldap authenticator.

Our infrastructure is built on top of Amazon EC2 and we leverage Amazon S3 for storing our data. This separates compute and storage layers, and allows multiple compute clusters to share the S3 data.

We have hundreds of petabytes of data and tens of thousands of Apache Hive tables. Our Presto clusters are comprised of a fleet of 450 r4.8xl EC2 instances. Presto clusters together have over 100 TBs of memory and 14K vcpu cores. Within Pinterest, we have close to more than 1,000 monthly active users (out of total 1,600+ Pinterest employees) using Presto, who run about 400K queries on these clusters per month.

Each query submitted to Presto cluster is logged to a Kafka topic via Singer. Singer is a logging agent built at Pinterest and we talked about it in a previous post. Each query is logged when it is submitted and when it finishes. When a Presto cluster crashes, we will have query submitted events without corresponding query finished events. These events enable us to capture the effect of cluster crashes over time.

Each Presto cluster at Pinterest has workers on a mix of dedicated AWS EC2 instances and Kubernetes pods. Kubernetes platform provides us with the capability to add and remove workers from a Presto cluster very quickly. The best-case latency on bringing up a new worker on Kubernetes is less than a minute. However, when the Kubernetes cluster itself is out of resources and needs to scale up, it can take up to ten minutes. Some other advantages of deploying on Kubernetes platform is that our Presto deployment becomes agnostic of cloud vendor, instance types, OS, etc.

#BigData #AWS #DataScience #DataEngineering

Our primary source of monitoring and alerting is Datadog. We’ve got prebuilt dashboards for every scenario and integration with PagerDuty to manage routing any alerts. We’ve definitely scaled past the point where managing dashboards is easy, but we haven’t had time to invest in using features like Anomaly Detection. We’ve started using Honeycomb for some targeted debugging of complex production issues and we are liking what we’ve seen. We capture any unhandled exceptions with Rollbar and, if we realize one will keep happening, we quickly convert the metrics to point back to Datadog, to keep Rollbar as clean as possible.

We use Segment to consolidate all of our trackers, the most important of which goes to Amplitude to analyze user patterns. However, if we need a more consolidated view, we push all of our data to our own data warehouse running PostgreSQL; this is available for analytics and dashboard creation through Looker.

Functionally, Amplitude and Mixpanel are incredibly similar. They both offer almost all the same functionality around tracking and visualizing user actions for analytics. You can track A/B test results in both. We ended up going with Amplitude at BaseDash because it has a more generous free tier for our uses (10 million actions per month, versus Mixpanel's 1000 monthly tracked users).

Segment isn't meant to compete with these tools, but instead acts as an API to send actions to them, and other analytics tools. If you're just sending event data to one of these tools, you probably don't need Segment. If you're using other analytics tools like Google Analytics and FullStory, Segment makes it easy to send events to all your tools at once.