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  1. Stackups
  2. Business Tools
  3. Marketing Automation
  4. Engagement Lifecycle Marketing
  5. ActiveCampaign vs Intercom

ActiveCampaign vs Intercom

OverviewComparisonAlternatives

Overview

Intercom
Intercom
Stacks6.7K
Followers3.2K
Votes604
ActiveCampaign
ActiveCampaign
Stacks228
Followers196
Votes1

ActiveCampaign vs Intercom: What are the differences?

ActiveCampaign vs Intercom: Key Differences

<Intercom and ActiveCampaign are two popular customer engagement platforms that offer a range of features for marketing automation, customer support, and communication. Here are the key differences between the two platforms.>

  1. Focus on Marketing Automation: ActiveCampaign is known for its robust marketing automation capabilities, allowing users to create complex workflows and automate various marketing tasks. On the other hand, Intercom focuses more on customer support and communication, offering features like live chat and helpdesk integrations.

  2. Integration Options: ActiveCampaign offers a wide range of integrations with popular third-party tools and services, making it easy for users to connect their marketing efforts with other platforms. Intercom, on the other hand, has a strong focus on providing a unified customer communication platform and may have fewer integrations compared to ActiveCampaign.

  3. Customer Segmentation: ActiveCampaign provides advanced segmentation capabilities, allowing users to create highly targeted and personalized marketing campaigns based on specific customer behaviors and attributes. While Intercom also offers segmentation features, it may not be as robust as ActiveCampaign's.

  4. Pricing Structure: ActiveCampaign offers different pricing plans based on the number of contacts, starting from a lower entry point that can be more affordable for small businesses. Intercom, on the other hand, has a pricing structure based on the number of users and features, which may be a consideration for businesses with specific needs.

  5. Customer Engagement Channels: ActiveCampaign provides a variety of channels for customer engagement, including email marketing, SMS, and social media. Intercom focuses primarily on real-time communication channels like live chat and in-app messaging, allowing for more immediate and personal interactions with customers.

  6. Reporting and Analytics: ActiveCampaign offers robust reporting and analytics tools, allowing users to track the performance of their campaigns and make data-driven decisions. While Intercom also provides analytics capabilities, it may not be as comprehensive as ActiveCampaign's offering.

In Summary, ActiveCampaign is more focused on marketing automation, extensive integrations, and advanced segmentation capabilities, while Intercom prioritizes customer communication, live chat, and in-app messaging for personalized interactions.

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Detailed Comparison

Intercom
Intercom
ActiveCampaign
ActiveCampaign

Intercom is a customer communication platform with a suite of integrated products for every team—including sales, marketing, product, and support. Have targeted communication with customers on your website, inside apps, and by email.

Recognized as the leader in the marketing and sales automation for small businesses, ActiveCampaign helps over 70k growing businesses meaningfully connect and engage with their customers with personalized, intelligence-driven messages.

Live customer data;Rich user and company profiles;Real-time customer segments;Email and in-app messages;Auto-messages based on time or behavior;Custom email templates;Rich, personalized message composer;Performance metrics;Event tracking;A/B testing;Web & mobile compatibility;APIs and webhooks
Contact management;Drag and Drop email designer;Conversations;Marketing Automation;Detailed Campaign Reporting;Social Media Integrations, and many 3rd party integrations;CRM;Email Marketing;Facebook Audience Integration;SMS Marketing;Webhooks;Campaigns;Segments;Deliverability
Statistics
Stacks
6.7K
Stacks
228
Followers
3.2K
Followers
196
Votes
604
Votes
1
Pros & Cons
Pros
  • 169
    Know who your users are
  • 115
    Auto-messaging
  • 107
    In-app messaging as well as email
  • 88
    Customer support
  • 68
    Usage tracking
Cons
  • 7
    Changes pricing model all the time
Pros
  • 1
    Support
  • 0
    Advanced flow builder
Integrations
Stripe
Stripe
Zendesk
Zendesk
Zapier
Zapier
Segment
Segment
Salesforce Sales Cloud
Salesforce Sales Cloud
Mailchimp
Mailchimp
GitHub
GitHub
Slack
Slack
HipChat
HipChat
Dropbox
Dropbox
WordPress
WordPress
Zapier
Zapier
Shopify
Shopify
Salesforce Sales Cloud
Salesforce Sales Cloud
Zendesk
Zendesk
G Suite
G Suite
Zoho CRM
Zoho CRM
Aviary
Aviary
Unbounce
Unbounce

What are some alternatives to Intercom, ActiveCampaign?

HubSpot

HubSpot

Attract, convert, close and delight customers with HubSpot’s complete set of marketing tools. HubSpot all-in-one marketing software helps more than 12,000 companies in 56 countries attract leads and convert them into customers.

Customer.io

Customer.io

Customer engagement platform for tech savvy marketers sending personalized, data-driven marketing, product, and transactional messages. Ideal for mid-market SaaS, FinTech, EdTech, mobile apps, marketplaces companies, and more.

Marketo

Marketo

Marketing automation, social campaigns, inbound marketing, sales apps, ROI reporting - all in one place.

Pimcore

Pimcore

It is a software vendor for free and open-source customer experience management, digital asset management, product information management, multi-channel publishing and e-commerce software.

User

User

It is the solution for big and small businesses. All modern email marketing features and more. It recognizes users from your email campaigns and in this way, each user is automatically logged to chat.

Leadmi

Leadmi

Leadmi.io is a new age marketing automation platform which enables businesses to manage social media platforms and generate highly accurate leads leveraging social media activity and buyer persona. 

SendinBlue

SendinBlue

It is a digital marketing toolbox that's built to scale and adapt with you as you grow. You can save time and boost performance by automating your segmentation and marketing messages.

Mautic

Mautic

It is an open marketing software platform that provides you with the greatest level of integration and deep audience intelligence, enabling you to make more meaningful customer connections. It Connects all your digital properties & channels into a seamless customer experience.

Vero

Vero

Vero is an event-driven email marketing platform for engineering, marketing, and product teams - it gives you the visibility and clarity to help you collaborate and move faster in designing and sending emails using real-time customer data.

erxes

erxes

It helps you attract and engage more customers while giving you high lead conversion. With erxes, all your marketing, sales and customer service tools are merged into one platform for greater output. Replace Hubspot with the mission and community-driven ecosystem. erxes replaces 3-5 apps that all charge tier features, contact size, and limited use.

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