ActiveCampaign vs Zoho CRM: What are the differences?

ActiveCampaign: Sales and marketing automation platform. Recognized as the leader in the marketing and sales automation for small businesses, ActiveCampaign helps over 70k growing businesses meaningfully connect and engage with their customers with personalized, intelligence-driven messages; Zoho CRM: Close More Deals in Less Time. Online CRM software for managing your sales, marketing, customer support, and inventory in a single system.

ActiveCampaign belongs to "Marketing Automation" category of the tech stack, while Zoho CRM can be primarily classified under "CRM".

Some of the features offered by ActiveCampaign are:

• Contact management
• Drag and Drop email designer
• Conversations

On the other hand, Zoho CRM provides the following key features:

• Capture leads from your website- Seamlessly populate visitor data from your website into your CRM system. Publish spam-free forms and create time and context-sensitive contact strategies.
• Improve your Workflow- Automatically assign leads and customers to the reps best qualified to handle them.
• Pulse- Identify, target and follow-up on inactive leads. Use what you learn to refine and improve your sales efforts

Wizters, Famoco, and Switch Idea are some of the popular companies that use Zoho CRM, whereas ActiveCampaign is used by BILLSHARK, Outsourcing Hub, and Publing. Zoho CRM has a broader approval, being mentioned in 31 company stacks & 9 developers stacks; compared to ActiveCampaign, which is listed in 11 company stacks and 5 developer stacks.