Adobe Experience Manager vs Adobe Target: What are the differences?
What is Adobe Experience Manager? A comprehensive content management solution for building websites, mobile apps and forms. It is a Web Content Management System that allows companies to manage their web content (Web pages, digital assets, forms, etc) and also create digital experiences with this content on any platform web, mobile or IoT.
What is Adobe Target? Test and optimize digital experiences. A/B and multivariate testing. Personalization. AI-powered automation at scale. Testing and personalization with features that optimize, automate, and predict the best experiences for your audiences.
Adobe Experience Manager belongs to "Self-Hosted Blogging / CMS" category of the tech stack, while Adobe Target can be primarily classified under "A/B Testing Analytics".
Some of the features offered by Adobe Experience Manager are:
- Content Storage
- Creative Cloud Integration
- Tags and Metadata Management
On the other hand, Adobe Target provides the following key features:
- Website optimization
- Single-page app optimization
- Mobile optimization