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Adobe Experience Manager

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Adobe Target

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Adobe Experience Manager vs Adobe Target: What are the differences?

What is Adobe Experience Manager? A comprehensive content management solution for building websites, mobile apps and forms. It is a Web Content Management System that allows companies to manage their web content (Web pages, digital assets, forms, etc) and also create digital experiences with this content on any platform web, mobile or IoT.

What is Adobe Target? Test and optimize digital experiences. A/B and multivariate testing. Personalization. AI-powered automation at scale. Testing and personalization with features that optimize, automate, and predict the best experiences for your audiences.

Adobe Experience Manager belongs to "Self-Hosted Blogging / CMS" category of the tech stack, while Adobe Target can be primarily classified under "A/B Testing Analytics".

Some of the features offered by Adobe Experience Manager are:

  • Content Storage
  • Creative Cloud Integration
  • Tags and Metadata Management

On the other hand, Adobe Target provides the following key features:

  • Website optimization
  • Single-page app optimization
  • Mobile optimization
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What is Adobe Experience Manager?

It is a Web Content Management System that allows companies to manage their web content (Web pages, digital assets, forms, etc) and also create digital experiences with this content on any platform web, mobile or IoT.

What is Adobe Target?

A/B and multivariate testing. Personalization. AI-powered automation at scale. Testing and personalization with features that optimize, automate, and predict the best experiences for your audiences.

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What companies use Adobe Experience Manager?
What companies use Adobe Target?
See which teams inside your own company are using Adobe Experience Manager or Adobe Target.
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What tools integrate with Adobe Experience Manager?
What tools integrate with Adobe Target?

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What are some alternatives to Adobe Experience Manager and Adobe Target?
Microsoft SharePoint
It empowers teamwork with dynamic and productive team sites for every project team, department, and division. Share and manage content, knowledge, and applications to empower teamwork, quickly find information, and seamlessly collaborate across the organization.
WordPress
The core software is built by hundreds of community volunteers, and when you’re ready for more there are thousands of plugins and themes available to transform your site into almost anything you can imagine. Over 60 million people have chosen WordPress to power the place on the web they call “home” — we’d love you to join the family.
Drupal
Drupal is an open source content management platform powering millions of websites and applications. It’s built, used, and supported by an active and diverse community of people around the world.
HubSpot
Attract, convert, close and delight customers with HubSpot’s complete set of marketing tools. HubSpot all-in-one marketing software helps more than 12,000 companies in 56 countries attract leads and convert them into customers.
Acquia
The leader in enterprise Drupal solutions providing a powerful cloud-native platform to build, operate, and optimize your digital experience. It provide enterprise products, services, and technical support for the open-source web content management platform Drupal.
See all alternatives