Amazon Pinpoint vs Amazon SES: What are the differences?
What is Amazon Pinpoint? Targeted Push Notifications for Mobile Apps. Amazon Pinpoint makes it easy to run targeted campaigns to drive user engagement in mobile apps. Amazon Pinpoint helps you understand user behavior, define which users to target, determine which messages to send, schedule the best time to deliver the messages, and then track the results of your campaign.
What is Amazon SES? Bulk and transactional email-sending service. Amazon SES eliminates the complexity and expense of building an in-house email solution or licensing, installing, and operating a third-party email service. The service integrates with other AWS services, making it easy to send emails from applications being hosted on services such as Amazon EC2.
Amazon Pinpoint and Amazon SES are primarily classified as "Mobile Push Messaging" and "Transactional Email" tools respectively.
Some of the features offered by Amazon Pinpoint are:
- Understand User Behavior
- Create Targeted Campaigns
- Measure Results
On the other hand, Amazon SES provides the following key features:
- Simple – Amazon SES eliminates the complexity of licensing, installing, and operating a third-party service, or building and maintaining an internally hosted email solution. Sending email through Amazon SES is as simple as using SMTP or calling an API, and Amazon SES makes it easy for you to monitor your sending activity and deliverability statistics.
- Inexpensive – There are no up-front fees or fixed expenses with Amazon SES, and you benefit from the efficiencies of Amazon’s scale. Your only costs are low charges for the number of emails sent and data transfer fees.
- Reliable – Amazon SES runs within Amazon’s proven network infrastructure and datacenters. All outgoing email messages are stored redundantly across multiple servers and datacenters, providing high availability and data durability.
Netflix, Medium, and Stripe are some of the popular companies that use Amazon SES, whereas Amazon Pinpoint is used by Bustle, Onkore, Inc., and warrify. Amazon SES has a broader approval, being mentioned in 1291 company stacks & 284 developers stacks; compared to Amazon Pinpoint, which is listed in 3 company stacks and 3 developer stacks.
The problem I have is we are using mailchimp and not happy. We want to switch to mailster and are curious the easiest and best way to send emails with mailster.
The most important factors for me are ease of use, tracking.
I have only had experience with mailchimp, constant concact and streamsend. So ease of use is important.